阿迪达斯对年底COVID - 19大流行卷土重来持谨慎态度
Adidas cautious for year-end as COVID-19 pandemic returns

Adidas cautious for year-end as COVID-19 pandemic returns

阿迪达斯对年底COVID - 19大流行卷土重来持谨慎态度

FILE Photo : The Adidas logo at the公司总部位于德国Herzogenaurach , Aug 9 , 2019 。(照片:总部/ Andreas Gebert)

柏林:德国运动服装公司阿迪达斯(Adidas)预计,随着冠状病毒锁定的恢复,尽管预计中国经济将恢复增长,但今年最后三个月的销售额仍将下降。

第三季度销售额下降了3% ,降至59.6亿美元(70.5亿美元),营业利润下降了12% ,降至7.94亿美元,高于分析师对59.1亿美元和7.23亿美元的平均预测。

阿迪达斯预计第四季度的销售额将出现类似水平的下降,原因是90%以上的店铺仍在营业,而且新的关闭不会对顾客人数造成太大影响。约93%的商店目前正在营业。

首席执行官卡斯珀•罗斯特德(Kasper Rorsted)在一份声明中表示: “本季度初,我们有望在Q4实现增长,但世界许多地区疫情的恶化再次需要我们的耐心和支持。 ”

阿迪达斯的股价下跌2.5% 。

杰富瑞(Jefferies)分析师詹姆斯•格里津奇(James Grzinic)在一份报告中写道: “考虑到当前的需求状况和成本的重建,短期前景似乎没有那么有建设性。 ”

Reebok品牌的销售额下降了7% 。阿迪达斯拒绝就本月早些时候的一份杂志报道发表评论。该报道称,阿迪达斯计划出售Reebok 。自2005年被阿迪达斯收购以来, Reebok一直陷入困境。

阿迪达斯预测,今年第四季度,大中华区将恢复增长,尽管同比增长强劲。阿迪达斯表示,预计第四季度的营业利润在1亿至2亿之间。

第三季度,欧洲的销量增长4% ,但北美和大中华区的销量分别下降1%和5% ,原因是冠状病毒限制取消后,最初受到压抑的需求逐渐消退。电子商务销售额跃升51% 。

德国竞争对手Puma报告称,第三季度在美洲和欧洲的销售额出现强劲反弹。

阿迪达斯还表示,它已经用国有支持的KfW银行取代了它在大流行病早期担保的贷款,代之以与伙伴银行合作的15亿欧元银团贷款。

(1美元= 0.8460欧元)

(Emma Thomasson报告; Michelle Adair编辑, Kirsten Donovan)

资料来源:路透社/ Kv

BERLIN: German sportswear firm Adidas expects sales to decline in the last three months of the year despite forecasting a return to growth in China, as coronavirus lockdowns return.

Third-quarter sales fell by a currency-neutral 3 per cent to 5.96 billion (US$7.05 billion), while operating profit fell 12 per cent to 794 million, ahead of average analyst forecasts for 5.91 billion and 723 million respectively.

Adidas expects a similar level of sales decline in the fourth quarter based on more than 90 per cent of its stores staying open and shopper numbers not being hit too much by new lockdowns. About 93 per cent of stores are currently open.

"While at the beginning of the quarter we were on track for growth in Q4, a worsening of the pandemic in many regions of the world is again requiring our patience and support," Chief Executive Kasper Rorsted said in a statement.

Adidas shares opened 2.5 per cent lower.

"The short-term outlook appears less constructive given the current shape of demand and a rebuild in costs," Jefferies analyst James Grzinic wrote in a note.

Sales of the Reebok brand fell 7 per cent. Adidas has declined to comment on a magazine report earlier this month that it is planning to sell Reebok, which has struggled since being bought by Adidas in 2005.

Adidas predicted a return to growth in greater China in the fourth quarter, even though the year-ago period was strong, and said it expects a fourth-quarter operating profit of between 100 million and 200 million.

Sales rose 4 per cent in Europe in the third quarter, but fell 1 per cent in North America and 5 per cent in greater China as initial pent-up demand faded after coronavirus restrictions were lifted. E-commerce sales jumped 51 per cent.

German rival Puma reported a strong rebound in third-quarter sales in the Americas and Europe.

Adidas also said it had replaced a loan it secured during the early stages of the pandemic with state-backed bank KfW with a 1.5 billion euro syndicated loan with partner banks.

(US$1 = 0.8460 euros)

(Reporting by Emma Thomasson; Editing by Michelle Adair, Kirsten Donovan)

FILE PHOTO: The Adidas logo at the company's headquarters in Herzogenaurach, Germany, Aug 9, 2019. (Photo: REUTERS/Andreas Gebert)

FILE Photo : The Adidas logo at the公司总部位于德国Herzogenaurach , Aug 9 , 2019 。(照片:总部/ Andreas Gebert)

BERLIN: German sportswear firm Adidas expects sales to decline in the last three months of the year despite forecasting a return to growth in China, as coronavirus lockdowns return.

柏林:德国运动服装公司阿迪达斯(Adidas)预计,随着冠状病毒锁定的恢复,尽管预计中国经济将恢复增长,但今年最后三个月的销售额仍将下降。

Third-quarter sales fell by a currency-neutral 3 per cent to 5.96 billion (US$7.05 billion), while operating profit fell 12 per cent to 794 million, ahead of average analyst forecasts for 5.91 billion and 723 million respectively.

第三季度销售额下降了3% ,降至59.6亿美元(70.5亿美元),营业利润下降了12% ,降至7.94亿美元,高于分析师对59.1亿美元和7.23亿美元的平均预测。

Adidas expects a similar level of sales decline in the fourth quarter based on more than 90 per cent of its stores staying open and shopper numbers not being hit too much by new lockdowns. About 93 per cent of stores are currently open.

阿迪达斯预计第四季度的销售额将出现类似水平的下降,原因是90%以上的店铺仍在营业,而且新的关闭不会对顾客人数造成太大影响。约93%的商店目前正在营业。

"While at the beginning of the quarter we were on track for growth in Q4, a worsening of the pandemic in many regions of the world is again requiring our patience and support," Chief Executive Kasper Rorsted said in a statement.

首席执行官卡斯珀•罗斯特德(Kasper Rorsted)在一份声明中表示: “本季度初,我们有望在Q4实现增长,但世界许多地区疫情的恶化再次需要我们的耐心和支持。 ”

Adidas shares opened 2.5 per cent lower.

阿迪达斯的股价下跌2.5% 。

"The short-term outlook appears less constructive given the current shape of demand and a rebuild in costs," Jefferies analyst James Grzinic wrote in a note.

杰富瑞(Jefferies)分析师詹姆斯•格里津奇(James Grzinic)在一份报告中写道: “考虑到当前的需求状况和成本的重建,短期前景似乎没有那么有建设性。 ”

Sales of the Reebok brand fell 7 per cent. Adidas has declined to comment on a magazine report earlier this month that it is planning to sell Reebok, which has struggled since being bought by Adidas in 2005.

Reebok品牌的销售额下降了7% 。阿迪达斯拒绝就本月早些时候的一份杂志报道发表评论。该报道称,阿迪达斯计划出售Reebok 。自2005年被阿迪达斯收购以来, Reebok一直陷入困境。

Adidas predicted a return to growth in greater China in the fourth quarter, even though the year-ago period was strong, and said it expects a fourth-quarter operating profit of between 100 million and 200 million.

阿迪达斯预测,今年第四季度,大中华区将恢复增长,尽管同比增长强劲。阿迪达斯表示,预计第四季度的营业利润在1亿至2亿之间。

Sales rose 4 per cent in Europe in the third quarter, but fell 1 per cent in North America and 5 per cent in greater China as initial pent-up demand faded after coronavirus restrictions were lifted. E-commerce sales jumped 51 per cent.

第三季度,欧洲的销量增长4% ,但北美和大中华区的销量分别下降1%和5% ,原因是冠状病毒限制取消后,最初受到压抑的需求逐渐消退。电子商务销售额跃升51% 。

German rival Puma reported a strong rebound in third-quarter sales in the Americas and Europe.

德国竞争对手Puma报告称,第三季度在美洲和欧洲的销售额出现强劲反弹。

Adidas also said it had replaced a loan it secured during the early stages of the pandemic with state-backed bank KfW with a 1.5 billion euro syndicated loan with partner banks.

阿迪达斯还表示,它已经用国有支持的KfW银行取代了它在大流行病早期担保的贷款,代之以与伙伴银行合作的15亿欧元银团贷款。

(US$1 = 0.8460 euros)

(1美元= 0.8460欧元)

(Reporting by Emma Thomasson; Editing by Michelle Adair, Kirsten Donovan)

(Emma Thomasson报告; Michelle Adair编辑, Kirsten Donovan)

Source: Reuters/kv

资料来源:路透社/ Kv