超越肉类在全国范围内推出早餐香肠
Beyond Meat Rolls Out Breakfast Sausages Nationwide

Beyond Meat Rolls Out Breakfast Sausages Nationwide

超越肉类在全国范围内推出早餐香肠

“超越肉类”在改变人们对非动物肉类产品的看法方面发挥了重要作用。该公司的基于植物的汉堡一般外观、味道和烹饪,就像它们用来替代牛肉制品一样。

如今,该公司正扩大其猪肉代用品系列,并增加早餐香肠:到3月底,这些猪肉代用品将畅销全国零售店货架,既有传统风味,也有辛辣的风味。

超越肉类正在全国范围内推出早餐香肠.图片来源: 肉外.

超越肉类想干啥?

这家总部位于工厂的肉类公司正寻求在另外一天的时间里赢得市场份额。它的午餐和晚餐包括汉堡肉饼、磨碎的肉类和小孩,现在它正试图为人们提供早餐的素食选择。

Ethan Brown在新闻稿中表示:“我们的超越早餐香肠平台实现了我们的承诺,即让消费者在享受你爱的东西的同时促进健康、环境和动物福利。

公司一直在与许多餐馆合作伙伴一起测试香肠产品。布朗补充道:“与一种领先品牌的猪肉香肠相比,它的总脂肪减少了50%,饱和脂肪和钠减少了35%,而且没有胆固醇。

此外,在市场上已建立了某种程度的信誉.赞助它的消费者似乎真的喜欢它的产品,有充分的理由相信,它的核心受众也会尝试以植物为基础的新香肠产品。

Beyond Meat has been instrumental in changing how people view non-animal meat products. The company's plant-based burgers generally look, taste, and cook like the beef products they are meant to substitute for.

Now, the company is extending its pork-substitutes line with the addition of breakfast sausages: They will hit retail store shelves nationwide by the end of March, in both classic and spicy flavors.

Beyond Meat is rolling out breakfast sausage nationwide. Image source: Beyond Meat.

What is Beyond Meat doing?

The plant-based meat company is looking to win market share in another daypart. It has lunch and dinner covered with its burger patties, ground meat, and brats -- now it's trying to offer people a vegetarian choice for their morning meal.

"Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to Eat What You Love while advancing health, environmental and animal welfare benefits," said CEO Ethan Brown in a press release.

The company has been testing the sausage product with a number of its restaurant partners. It has "50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage," added Brown, though he did not say which brand it was being compared to.

Beyond has built a level of credibility in the marketplace. The consumers who patronize it seem to genuinely like its products, and there's every reason to believe that its core audience will try the new plant-based sausage offerings too.

Beyond Meat has been instrumental in changing how people view non-animal meat products. The company's plant-based burgers generally look, taste, and cook like the beef products they are meant to substitute for.

“超越肉类”在改变人们对非动物肉类产品的看法方面发挥了重要作用。该公司的基于植物的汉堡一般外观、味道和烹饪,就像它们用来替代牛肉制品一样。

Now, the company is extending its pork-substitutes line with the addition of breakfast sausages: They will hit retail store shelves nationwide by the end of March, in both classic and spicy flavors.

如今,该公司正扩大其猪肉代用品系列,并增加早餐香肠:到3月底,这些猪肉代用品将畅销全国零售店货架,既有传统风味,也有辛辣的风味。

Beyond Meat is rolling out breakfast sausage nationwide. Image source: Beyond Meat.

超越肉类正在全国范围内推出早餐香肠.图片来源: 肉外.

What is Beyond Meat doing?

超越肉类想干啥?

The plant-based meat company is looking to win market share in another daypart. It has lunch and dinner covered with its burger patties, ground meat, and brats -- now it's trying to offer people a vegetarian choice for their morning meal.

这家总部位于工厂的肉类公司正寻求在另外一天的时间里赢得市场份额。它的午餐和晚餐包括汉堡肉饼、磨碎的肉类和小孩,现在它正试图为人们提供早餐的素食选择。

"Our Beyond Breakfast Sausage platform delivers on our promise of enabling consumers to Eat What You Love while advancing health, environmental and animal welfare benefits," said CEO Ethan Brown in a press release.

Ethan Brown在新闻稿中表示:“我们的超越早餐香肠平台实现了我们的承诺,即让消费者在享受你爱的东西的同时促进健康、环境和动物福利。

The company has been testing the sausage product with a number of its restaurant partners. It has "50% less total fat, 35% less saturated fat and sodium and no cholesterol compared to a leading brand of pork sausage," added Brown, though he did not say which brand it was being compared to.

公司一直在与许多餐馆合作伙伴一起测试香肠产品。布朗补充道:“与一种领先品牌的猪肉香肠相比,它的总脂肪减少了50%,饱和脂肪和钠减少了35%,而且没有胆固醇。

Beyond has built a level of credibility in the marketplace. The consumers who patronize it seem to genuinely like its products, and there's every reason to believe that its core audience will try the new plant-based sausage offerings too.

此外,在市场上已建立了某种程度的信誉.赞助它的消费者似乎真的喜欢它的产品,有充分的理由相信,它的核心受众也会尝试以植物为基础的新香肠产品。