电子艺界阿谷歌阿迪达斯“联手”,智能服装是门好生意吗?
Electronic Arts, Adidas, and Google to Bring Wearable Tech to Sneakers

Electronic Arts, Adidas, and Google to Bring Wearable Tech to Sneakers

电子艺界阿谷歌阿迪达斯“联手”,智能服装是门好生意吗?

谷歌科技的Alphabet提花面料已经慢慢地向消费者推出,首先是几件Levi Strauss牛仔裤夹克和一个圣罗兰背包。一个小的数字标签被放置在与你的其他设备同步的物品内,允许佩戴者通过触摸他们的袖子或背包带来控制他们的音乐、拍照或接听电话。这是一种让我们的技术进一步消失在背景中的新方法,同时还能提供我们想要的功能。

谷歌的技术将为阿迪达斯提供新功能。新的GMR鞋垫,它将跟踪穿着者的脚的速度、触觉、控制力和踢腿力,并将这些数据发送到电子艺术国际足联移动游戏,以帮助游戏玩家改善他们的虚拟团队。此外,鞋垫将与安卓和iOS上的应用程序兼容。

技术无处不在

这款鞋的鞋垫预计将于周二下线。阿迪达斯(Adidas)和耐克(Nike)最近都在为自己的运动鞋引入更多技术。耐克(Nike)有自己的自动系带篮球鞋,因此GMR鞋垫似乎是将运动鞋转变为全面可穿戴技术的合乎逻辑的下一步。

这并不是艺电第一次在鞋类领域进行合作。今年1月,耐克发布了一款限量版的Air Max 90廓形,带有EA Sports品牌,以推广EA的Madden NFL。去年12月,阿迪达斯与EA Sports FIFA 20合作推出了一款特别版的皇家马德里球衣。

显然,艺电希望通过其广受欢迎的FIFA系列游戏吸引更多的人,这是艺电最大、最受欢迎的游戏,每年都能带来可观的收入。

Alphabet's Jacquard by Google technology has been slowly rolling out to consumers, first in a couple of Levi Strauss jeans jackets and a Saint Laurent backpack. A small digital tag is placed inside the item that syncs with your other devices, allowing the wearer to control their music, take pictures, or answer calls by touching their sleeve or backpack strap. It's a new way to make our technology further disappear into the background, while still providing the functionality we desire.

Google's technology will next feature in Adidas' (OTC:ADDDF) (OTC:ADDY.Y) new GMR insole, which will track the wearer's foot speed, touch, control, and kicking power, and will send that data to Electronic Arts' FIFA Mobile game to help gamers improve their virtual teams. Also, the insoles will be compatible with an app available on both Android and iOS.

Technology is everywhere

The insole is scheduled to drop on Tuesday. Both Adidas and Nike have been bringing more technology to their footwear lately. Nike has its self-lacing basketball shoes, so the GMR insole would seem to be the logical next step in turning sneakers into full-on wearable tech.

This isn't the first time EA has collaborated on footwear. In January, Nike released a limited-edition version of its Air Max 90 silhouette with EA Sports branding to market EA's Madden NFL. And in December, Adidas released a special-edition Real Madrid jersey in collaboration with EA Sports FIFA 20.

Electronic Arts is obviously interested in getting more people engaged with its widely popular FIFA franchise, which is its largest and most popular game, and generates a significant amount of revenue each year.

Alphabet's Jacquard by Google technology has been slowly rolling out to consumers, first in a couple of Levi Strauss jeans jackets and a Saint Laurent backpack. A small digital tag is placed inside the item that syncs with your other devices, allowing the wearer to control their music, take pictures, or answer calls by touching their sleeve or backpack strap. It's a new way to make our technology further disappear into the background, while still providing the functionality we desire.

谷歌科技的Alphabet提花面料已经慢慢地向消费者推出,首先是几件Levi Strauss牛仔裤夹克和一个圣罗兰背包。一个小的数字标签被放置在与你的其他设备同步的物品内,允许佩戴者通过触摸他们的袖子或背包带来控制他们的音乐、拍照或接听电话。这是一种让我们的技术进一步消失在背景中的新方法,同时还能提供我们想要的功能。

Google's technology will next feature in Adidas' (OTC:ADDDF) (OTC:ADDY.Y) new GMR insole, which will track the wearer's foot speed, touch, control, and kicking power, and will send that data to Electronic Arts' FIFA Mobile game to help gamers improve their virtual teams. Also, the insoles will be compatible with an app available on both Android and iOS.

谷歌的技术将为阿迪达斯提供新功能。新的GMR鞋垫,它将跟踪穿着者的脚的速度、触觉、控制力和踢腿力,并将这些数据发送到电子艺术国际足联移动游戏,以帮助游戏玩家改善他们的虚拟团队。此外,鞋垫将与安卓和iOS上的应用程序兼容。

Technology is everywhere

技术无处不在

The insole is scheduled to drop on Tuesday. Both Adidas and Nike have been bringing more technology to their footwear lately. Nike has its self-lacing basketball shoes, so the GMR insole would seem to be the logical next step in turning sneakers into full-on wearable tech.

这款鞋的鞋垫预计将于周二下线。阿迪达斯(Adidas)和耐克(Nike)最近都在为自己的运动鞋引入更多技术。耐克(Nike)有自己的自动系带篮球鞋,因此GMR鞋垫似乎是将运动鞋转变为全面可穿戴技术的合乎逻辑的下一步。

This isn't the first time EA has collaborated on footwear. In January, Nike released a limited-edition version of its Air Max 90 silhouette with EA Sports branding to market EA's Madden NFL. And in December, Adidas released a special-edition Real Madrid jersey in collaboration with EA Sports FIFA 20.

这并不是艺电第一次在鞋类领域进行合作。今年1月,耐克发布了一款限量版的Air Max 90廓形,带有EA Sports品牌,以推广EA的Madden NFL。去年12月,阿迪达斯与EA Sports FIFA 20合作推出了一款特别版的皇家马德里球衣。

Electronic Arts is obviously interested in getting more people engaged with its widely popular FIFA franchise, which is its largest and most popular game, and generates a significant amount of revenue each year.

显然,艺电希望通过其广受欢迎的FIFA系列游戏吸引更多的人,这是艺电最大、最受欢迎的游戏,每年都能带来可观的收入。