Facebook预计2021年将更加艰难,尽管大流行增加了广告收入
Facebook anticipates tougher 2021 even as pandemic boosts ad revenue

Facebook anticipates tougher 2021 even as pandemic boosts ad revenue

Facebook预计2021年将更加艰难,尽管大流行增加了广告收入

Facebook公司(Facebook Inc .)周四警告称, 2021年将出现更严重的局面,尽管随着适应全球冠状病毒疫情的企业继续依赖该公司的数字广告工具,该公司的季度营收低于分析师的估计。

:在2018年3月28日拍摄的这张图片中,在Facebook标识的屏幕投影旁边可以看到移动用户的图片。总部/ Dado Ruvic

Facebook公司(Facebook Inc .)周四警告称, 2021年将出现更严重的局面,尽管随着适应全球冠状病毒疫情的企业继续依赖该公司的数字广告工具,该公司的季度营收低于分析师的估计。

这家全球最大的社交媒体公司在前景中表示,它面临着“相当大的不确定性” ,理由是苹果即将进行隐私改革,以及恐慌引发的转向在线商务的趋势可能出现逆转。

“考虑到电子商务是我们最大的纵向广告,这种趋势的变化可能会阻碍我们2021年广告收入的增长, ”文中写道。

在扩展交易中,该公司的股票平。

Facebook以及谷歌(Google)和亚马逊的财务业绩表明,即便大流行病摧毁了其他经济领域,科技巨头的韧性也是如此。

这一成功在华盛顿赢得了额外的审查,这些公司在华盛顿面临多项反垄断调查。

Facebook的总收入主要由广告销售构成,从截至9月30日的第三季度的176.5亿美元增至24.7亿美元,超过了分析师们对Refintiv数据的估计,分析师们预计Facebook的总收入将增长12% 。

Facebook对仇恨言论的处理引发了7月的广告抵制,导致这家社交媒体巨头的一些最大的个人消费者暂停了新闻活动,但其销售额几乎没有下降,这些销售额大多来自小企业。

作为仅次于谷歌(Google)的全球第二大在线广告销售商, Facebook的营收增长一直在稳步放缓,尽管其业务在2019年全年增长了逾20% 。

尽管如此,与预期相比,由于被困在国内的用户在与病毒有关的封锁中大量使用该公司的平台,该公司的业绩还是出现了好转。即使在更广泛的经济活动受到影响的情况下,这种封锁也为在线广告销售提供了缓冲。

平均增长率

Facebook继续扩大用户基础,每月活跃用户增至27.4亿,而根据IBES的数据,活跃用户估计数为27.7亿,尽管北美用户人数与第二季度相比有所下降。

该公司预测,这一趋势将在今年剩余时间内继续下去,与第三季度相比,第四季度的用户数量要么持平,要么略有下降。

Investingg . com的高级分析师杰西·科恩(Jesse Cohen)说, “投资者似乎感到失望的是,尽管该季度大多数地区的用户增长迅猛,但该社交媒体平台报道称,覆盖美国和加拿大的北美用户减少了。这两个地区是其利润最丰厚的广告市场。 ”

费用总额增加了28.0% ,达到134.3亿美元,随着Facebook努力建立非广告业务,并平息对其处理用户隐私和滥用内容松懈的批评,费用继续增加。

Facebook CFO戴夫•博纳(Dave Wehner)在一次盈利电话会议上表示,由于员工返回办公场所的成本以及人数、产品投资和法律费用的增加,成本将会上升。

他说,尽管他没有给出具体的收入指导,但公司预计利润率会因此下降。

在下周的美国总统选举之前,该公司一直面临着特别大的压力,其目标是避免2016年的重演。 2016年,俄罗斯利用自己的平台传播与选举有关的错误信息。

EMarketer首席分析师黛布拉•阿霍•威廉森(Debra Aho Williamson)表示,尽管Facebook的内容存在节制问题,但Facebook仍是寻求接触广泛消费者的“广告商的首选平台” ,但他表示,这种情况可能会在2021年发生变化。

她说, “我们预计会有更多广告商认真考虑他们对Facebook的依赖,并扪心自问,对他们的品牌来说,环境是否安全。 ”

净收入为78.5亿美元,即每股2.71美元,而一年前为69.9亿美元,即每股2.12美元。根据Refintiv的IBES数据,分析师预计每股利润为1.90美元。

(Noor Zainab Hussain在Bengaluru和Katie Paul在旧金山报告; Cynthia Osterman编辑)

来源:路透社。

Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts' estimates for quarterly revenue as businesses adjusting to the global coronavirus pandemic continued to rely on the company's digital ad tools.

REUTERS: Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts' estimates for quarterly revenue as businesses adjusting to the global coronavirus pandemic continued to rely on the company's digital ad tools.

The world's biggest social media company said in its outlook that it faced "a significant amount of uncertainty," citing impending privacy changes by Apple and a possible reversal in the pandemic-prompted shift to online commerce.

"Considering that online commerce is our largest ad vertical, a change in this trend could serve as a headwind to our 2021 ad revenue growth," it said.

Shares of the company were flat in extended trading.

Facebook's financial results and those of Google and Amazon demonstrate how resilient tech giants have been even as the pandemic devastated other parts of the economy.

The success has earned them extra scrutiny in Washington, where the companies face multiple antitrust investigations.

Facebook's total revenue, which primarily consists of ad sales, rose 22per cent to US$21.47 billion from US$17.65 billion in the third quarter ended Sept. 30, beating analysts' estimates of a 12per cent rise, according to IBES data from Refinitiv.

A July ad boycott over Facebook's handling of hate speech, which saw some of the social media giant's biggest individual spenders press pause, barely made a dent in its sales, which mostly come from small businesses.

Revenue growth at Facebook, the world's second-biggest seller of online ads after Google, has been cooling steadily as its business matures, although it came in at more than 20per cent throughout 2019.

Still, compared to expectations, the company has had a bumper year due to surging use of its platforms by users stuck at home amid virus-related lockdowns, which cushioned online ad sales even as broader economic activity suffered.

USER BASE GROWTH

Facebook continued to expand its user base, with monthly active users rising to 2.74 billion, compared with estimates of 2.70 billion according to the IBES data, although user numbers declined in North America compared to the second quarter.

The company projected that trend would continue for the rest of the year, with user numbers either flat or slightly down in the fourth quarter compared to the third quarter.

"It appears that investors are disappointed that despite user growth jumping across most regions during the quarter, the social media platform reported a decrease in users in North America, which covers the U.S. and Canada - its most lucrative ad market," said Jesse Cohen, senior analyst at Investing.com.

Total expenses increased 28per cent to US$13.43 billion, with costs continuing to grow as Facebook tries to build out its non-ad businesses and quell criticism that its handling of user privacy and abusive content is lax.

Facebook CFO Dave Wehner said on an earnings conference call that expenses would rise due to the costs of returning work-from-home staff to offices as well as increased headcount, product investments and higher legal expenses.

He said the company was expecting a margin decline as a result, although he did not give specific revenue guidance.

The company has been under especially strong pressure ahead of next week's U.S. presidential election and is aiming to avoid a repeat of 2016, when Russia used its platforms to spread election-related misinformation.

EMarketer principal analyst Debra Aho Williamson said Facebook remains "a go-to for advertisers" seeking to reach a broad set of consumers, despite its content moderation issues, but said that may change in 2021.

"We expect that more advertisers will take a hard look at their reliance on Facebook and will ask themselves whether the environment is safe for their brands," she said.

Net income came in at US$7.85 billion, or US$2.71 per share, compared with US$6.09 billion, or US$2.12 per share, a year earlier. Analysts had expected a profit of US$1.90 per share, according to IBES data from Refinitiv.

(Reporting by Noor Zainab Hussain in Bengaluru and Katie Paul in San Francisco; Editing by Cynthia Osterman)

Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts' estimates for quarterly revenue as businesses adjusting to the global coronavirus pandemic continued to rely on the company's digital ad tools.

Facebook公司(Facebook Inc .)周四警告称, 2021年将出现更严重的局面,尽管随着适应全球冠状病毒疫情的企业继续依赖该公司的数字广告工具,该公司的季度营收低于分析师的估计。

FILE PHOTO: Silhouettes of mobile users are seen next to a screen projection of Facebook logo in this picture illustration taken March 28, 2018. REUTERS/Dado Ruvic

:在2018年3月28日拍摄的这张图片中,在Facebook标识的屏幕投影旁边可以看到移动用户的图片。总部/ Dado Ruvic

REUTERS: Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts' estimates for quarterly revenue as businesses adjusting to the global coronavirus pandemic continued to rely on the company's digital ad tools.

Facebook公司(Facebook Inc .)周四警告称, 2021年将出现更严重的局面,尽管随着适应全球冠状病毒疫情的企业继续依赖该公司的数字广告工具,该公司的季度营收低于分析师的估计。

The world's biggest social media company said in its outlook that it faced "a significant amount of uncertainty," citing impending privacy changes by Apple and a possible reversal in the pandemic-prompted shift to online commerce.

这家全球最大的社交媒体公司在前景中表示,它面临着“相当大的不确定性” ,理由是苹果即将进行隐私改革,以及恐慌引发的转向在线商务的趋势可能出现逆转。

"Considering that online commerce is our largest ad vertical, a change in this trend could serve as a headwind to our 2021 ad revenue growth," it said.

“考虑到电子商务是我们最大的纵向广告,这种趋势的变化可能会阻碍我们2021年广告收入的增长, ”文中写道。

Shares of the company were flat in extended trading.

在扩展交易中,该公司的股票平。

Facebook's financial results and those of Google and Amazon demonstrate how resilient tech giants have been even as the pandemic devastated other parts of the economy.

Facebook以及谷歌(Google)和亚马逊的财务业绩表明,即便大流行病摧毁了其他经济领域,科技巨头的韧性也是如此。

The success has earned them extra scrutiny in Washington, where the companies face multiple antitrust investigations.

这一成功在华盛顿赢得了额外的审查,这些公司在华盛顿面临多项反垄断调查。

Facebook's total revenue, which primarily consists of ad sales, rose 22per cent to US$21.47 billion from US$17.65 billion in the third quarter ended Sept. 30, beating analysts' estimates of a 12per cent rise, according to IBES data from Refinitiv.

Facebook的总收入主要由广告销售构成,从截至9月30日的第三季度的176.5亿美元增至24.7亿美元,超过了分析师们对Refintiv数据的估计,分析师们预计Facebook的总收入将增长12% 。

A July ad boycott over Facebook's handling of hate speech, which saw some of the social media giant's biggest individual spenders press pause, barely made a dent in its sales, which mostly come from small businesses.

Facebook对仇恨言论的处理引发了7月的广告抵制,导致这家社交媒体巨头的一些最大的个人消费者暂停了新闻活动,但其销售额几乎没有下降,这些销售额大多来自小企业。

Revenue growth at Facebook, the world's second-biggest seller of online ads after Google, has been cooling steadily as its business matures, although it came in at more than 20per cent throughout 2019.

作为仅次于谷歌(Google)的全球第二大在线广告销售商, Facebook的营收增长一直在稳步放缓,尽管其业务在2019年全年增长了逾20% 。

Still, compared to expectations, the company has had a bumper year due to surging use of its platforms by users stuck at home amid virus-related lockdowns, which cushioned online ad sales even as broader economic activity suffered.

尽管如此,与预期相比,由于被困在国内的用户在与病毒有关的封锁中大量使用该公司的平台,该公司的业绩还是出现了好转。即使在更广泛的经济活动受到影响的情况下,这种封锁也为在线广告销售提供了缓冲。

USER BASE GROWTH

平均增长率

Facebook continued to expand its user base, with monthly active users rising to 2.74 billion, compared with estimates of 2.70 billion according to the IBES data, although user numbers declined in North America compared to the second quarter.

Facebook继续扩大用户基础,每月活跃用户增至27.4亿,而根据IBES的数据,活跃用户估计数为27.7亿,尽管北美用户人数与第二季度相比有所下降。

The company projected that trend would continue for the rest of the year, with user numbers either flat or slightly down in the fourth quarter compared to the third quarter.

该公司预测,这一趋势将在今年剩余时间内继续下去,与第三季度相比,第四季度的用户数量要么持平,要么略有下降。

"It appears that investors are disappointed that despite user growth jumping across most regions during the quarter, the social media platform reported a decrease in users in North America, which covers the U.S. and Canada - its most lucrative ad market," said Jesse Cohen, senior analyst at Investing.com.

Investingg . com的高级分析师杰西·科恩(Jesse Cohen)说, “投资者似乎感到失望的是,尽管该季度大多数地区的用户增长迅猛,但该社交媒体平台报道称,覆盖美国和加拿大的北美用户减少了。这两个地区是其利润最丰厚的广告市场。 ”

Total expenses increased 28per cent to US$13.43 billion, with costs continuing to grow as Facebook tries to build out its non-ad businesses and quell criticism that its handling of user privacy and abusive content is lax.

费用总额增加了28.0% ,达到134.3亿美元,随着Facebook努力建立非广告业务,并平息对其处理用户隐私和滥用内容松懈的批评,费用继续增加。

Facebook CFO Dave Wehner said on an earnings conference call that expenses would rise due to the costs of returning work-from-home staff to offices as well as increased headcount, product investments and higher legal expenses.

Facebook CFO戴夫•博纳(Dave Wehner)在一次盈利电话会议上表示,由于员工返回办公场所的成本以及人数、产品投资和法律费用的增加,成本将会上升。

He said the company was expecting a margin decline as a result, although he did not give specific revenue guidance.

他说,尽管他没有给出具体的收入指导,但公司预计利润率会因此下降。

The company has been under especially strong pressure ahead of next week's U.S. presidential election and is aiming to avoid a repeat of 2016, when Russia used its platforms to spread election-related misinformation.

在下周的美国总统选举之前,该公司一直面临着特别大的压力,其目标是避免2016年的重演。 2016年,俄罗斯利用自己的平台传播与选举有关的错误信息。

EMarketer principal analyst Debra Aho Williamson said Facebook remains "a go-to for advertisers" seeking to reach a broad set of consumers, despite its content moderation issues, but said that may change in 2021.

EMarketer首席分析师黛布拉•阿霍•威廉森(Debra Aho Williamson)表示,尽管Facebook的内容存在节制问题,但Facebook仍是寻求接触广泛消费者的“广告商的首选平台” ,但他表示,这种情况可能会在2021年发生变化。

"We expect that more advertisers will take a hard look at their reliance on Facebook and will ask themselves whether the environment is safe for their brands," she said.

她说, “我们预计会有更多广告商认真考虑他们对Facebook的依赖,并扪心自问,对他们的品牌来说,环境是否安全。 ”

Net income came in at US$7.85 billion, or US$2.71 per share, compared with US$6.09 billion, or US$2.12 per share, a year earlier. Analysts had expected a profit of US$1.90 per share, according to IBES data from Refinitiv.

净收入为78.5亿美元,即每股2.71美元,而一年前为69.9亿美元,即每股2.12美元。根据Refintiv的IBES数据,分析师预计每股利润为1.90美元。

(Reporting by Noor Zainab Hussain in Bengaluru and Katie Paul in San Francisco; Editing by Cynthia Osterman)

(Noor Zainab Hussain在Bengaluru和Katie Paul在旧金山报告; Cynthia Osterman编辑)

Source: Reuters

来源:路透社。