谷歌将把免费零售列表扩展到其主搜索页面，以抵御与亚马逊日益增长的广告竞争Google will expand free retail listings to its main search page in a bid to fend off a growing ad rivalry with AmazonGoogle will expand free retail listings to its main search page in a bid to fend off a growing ad rivalry with Amazon
谷歌将把免费零售列表扩展到其主搜索页面，以抵御与亚马逊日益增长的广告竞争
Google will expand free retail listings to its main search page in a bid to fend off a growing ad rivalry with Amazon
谷歌将把免费零售列表扩展到其主搜索页面，以抵御与亚马逊日益增长的广告竞争
谷歌宣布，零售商很快就可以在谷歌搜索页面的顶部免费列出商品。
该公司已经改变了规则，商家可以在谷歌购物区免费列出商品，但仍需付费才能获得谷歌搜索顶部的位置。这是很快改变。
这一变化使谷歌有能力反击亚马逊不断膨胀的广告业务。
谷歌宣布将改变购物列表的规则，允许商家在搜索页面的顶部免费推广他们的产品。
这是该公司吸引更多卖家进入其平台并与亚马逊开战的最新举措。今年4月，谷歌改变了规则，在其购物区将免费产品列表置于付费广告之上。
但从今年夏天开始，谷歌还将允许商家免费在其主要搜索页面的顶部展示产品。
在一篇宣布这一消息的博客文章中，谷歌的商务总裁Bill Ready表示，这些列表将会出现在谷歌的知识面板中，它会出现在页面的顶部。
他说，这将首先发生在移动设备上，然后是桌面浏览器。
“对于许多商家来说，在数字环境中与客户联系仍然是一个相对较新的领域，或者说只是他们业务的一小部分，”Ready说。
“然而，消费者对网上购物的偏好已经显著增加，我们帮助人们找到所有可用的最佳选择，帮助商家更容易地在网上与消费者联系，这一点至关重要。”
对于谷歌来说，这可能是一种从亚马逊手中夺回部分搜索广告收入的巧妙策略。在流感大流行期间，亚马逊从网上购物的增长中获益匪浅。
根据金融服务公司Cowen的数据，亚马逊的广告业务今年有望盈利176亿美元。这将巩固亚马逊作为仅次于谷歌和Facebook的第三大在线广告公司的地位，并对两者构成越来越大的威胁。
这一变化也可能意味着谷歌的广告收入会暂时下降，因为零售商现在可以让他们的产品出现在搜索引擎中，而不必为其可见性付费。
正如“Business Insider”此前报道的那样，该公司已经准备好了可能首次因流感大流行而出现广告收入下降。
但谷歌显然是在考虑长期战略，而这一最新举措是保持领先于亚马逊威胁的一种方式。
- Google has announced that retailers will soon be able to list items for free at the top of Google search pages.
- The company had already changed the rules so that merchants could list items in the Google Shopping section for free but they still had to pay for a slot at the top of Google Search. That's soon changing.
- The change gives Google power to fight back against Amazon's swelling ad business.
Google has announced it will change its rules for shopping listings, by allowing merchants to promote their products at the top of search pages for free.
It's the latest move by the company to lure more sellers onto its platform and take the fight to Amazon. In April , Google changed the rules to more prominently display free product listings over paid ads in its Shopping section.
But starting this summer, Google will also allow merchants to display products at the top of its main Search pages for no cost.
In a blog post announcing the news, Google's commerce president Bill Ready said these listings will show up in Google's knowledge panels, which appear at the top of the page.
This will happen first on mobile, followed by desktop browsers down the road, he said.
"For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business," said Ready.
"However, consumer preference for online shopping has increased dramatically, and it's crucial that we help people find all the best options available and help merchants more easily connect with consumers online."
For Google, this could be a deft tactic to claw back some search advertising revenue from Amazon, which has benefited hugely from the boost in online shopping during the pandemic.
According to financial services firm Cowen , Amazon's ad business is expected to make $17.6 billion this year. It's cementing Amazon as the third major player in online advertising behind Google and Facebook, and an increasing threat to both .
The change also feasibly means a temporary dip in advertising revenue for Google as retailers will now be able to have their products appear in search without paying for the visibility.
The company is already preparing to possibly see its ad revenue decline for the first time as a result of the pandemic, as Business Insider previously reported .
But Google is clearly thinking about the long-term strategy, and this latest move is one way to keep ahead of the Amazon threat.
Google has announced that retailers will soon be able to list items for free at the top of Google search pages.
谷歌宣布，零售商很快就可以在谷歌搜索页面的顶部免费列出商品。
The company had already changed the rules so that merchants could list items in the Google Shopping section for free but they still had to pay for a slot at the top of Google Search. That's soon changing.
该公司已经改变了规则，商家可以在谷歌购物区免费列出商品，但仍需付费才能获得谷歌搜索顶部的位置。这是很快改变。
The change gives Google power to fight back against Amazon's swelling ad business.
这一变化使谷歌有能力反击亚马逊不断膨胀的广告业务。
Google has announced it will change its rules for shopping listings, by allowing merchants to promote their products at the top of search pages for free.
谷歌宣布将改变购物列表的规则，允许商家在搜索页面的顶部免费推广他们的产品。
It's the latest move by the company to lure more sellers onto its platform and take the fight to Amazon. In April , Google changed the rules to more prominently display free product listings over paid ads in its Shopping section.
这是该公司吸引更多卖家进入其平台并与亚马逊开战的最新举措。今年4月，谷歌改变了规则，在其购物区将免费产品列表置于付费广告之上。
But starting this summer, Google will also allow merchants to display products at the top of its main Search pages for no cost.
但从今年夏天开始，谷歌还将允许商家免费在其主要搜索页面的顶部展示产品。
In a blog post announcing the news, Google's commerce president Bill Ready said these listings will show up in Google's knowledge panels, which appear at the top of the page.
在一篇宣布这一消息的博客文章中，谷歌的商务总裁Bill Ready表示，这些列表将会出现在谷歌的知识面板中，它会出现在页面的顶部。
This will happen first on mobile, followed by desktop browsers down the road, he said.
他说，这将首先发生在移动设备上，然后是桌面浏览器。
"For many merchants, connecting with customers in a digital environment is still relatively new territory or a smaller part of their business," said Ready.
“对于许多商家来说，在数字环境中与客户联系仍然是一个相对较新的领域，或者说只是他们业务的一小部分，”Ready说。
"However, consumer preference for online shopping has increased dramatically, and it's crucial that we help people find all the best options available and help merchants more easily connect with consumers online."
“然而，消费者对网上购物的偏好已经显著增加，我们帮助人们找到所有可用的最佳选择，帮助商家更容易地在网上与消费者联系，这一点至关重要。”
For Google, this could be a deft tactic to claw back some search advertising revenue from Amazon, which has benefited hugely from the boost in online shopping during the pandemic.
对于谷歌来说，这可能是一种从亚马逊手中夺回部分搜索广告收入的巧妙策略。在流感大流行期间，亚马逊从网上购物的增长中获益匪浅。
According to financial services firm Cowen , Amazon's ad business is expected to make $17.6 billion this year. It's cementing Amazon as the third major player in online advertising behind Google and Facebook, and an increasing threat to both .
根据金融服务公司Cowen的数据，亚马逊的广告业务今年有望盈利176亿美元。这将巩固亚马逊作为仅次于谷歌和Facebook的第三大在线广告公司的地位，并对两者构成越来越大的威胁。
The change also feasibly means a temporary dip in advertising revenue for Google as retailers will now be able to have their products appear in search without paying for the visibility.
这一变化也可能意味着谷歌的广告收入会暂时下降，因为零售商现在可以让他们的产品出现在搜索引擎中，而不必为其可见性付费。
The company is already preparing to possibly see its ad revenue decline for the first time as a result of the pandemic, as Business Insider previously reported .
正如“Business Insider”此前报道的那样，该公司已经准备好了可能首次因流感大流行而出现广告收入下降。
But Google is clearly thinking about the long-term strategy, and this latest move is one way to keep ahead of the Amazon threat.
但谷歌显然是在考虑长期战略，而这一最新举措是保持领先于亚马逊威胁的一种方式。
