一个16英寸MacBook Pro如何为ARM MacBooks设定桌面
How a 16-inch MacBook Pro sets the table for ARM MacBooks

How a 16-inch MacBook Pro sets the table for ARM MacBooks

一个16英寸MacBook Pro如何为ARM MacBooks设定桌面

据《经济日报》(Economic Daily News)9o5Mac转发的一份报告称,10月份即将推出一款16英寸MacBook Pro,它有缩小的框框,可能还有新的键盘设计。在苹果的下一代笔记本电脑的最新建议中,最引人注目的是价格——EDN建议,起价约为3000美元,令人眼花缭乱。

我们应该惊讶吗苹果从未专注于成为低价领袖,在其产品系列高端,它不怕收取大量费用,特别是那些以“pro”为名的产品。

从电力用户到PROS

在iMac作为低成本消费电脑问世很久之后,大多数Mac的电力用户仍然购买了PowerMac。但在英特尔切换期间,苹果将Power Mac变成Mac Pro,这不仅仅是营销上的改变。如果Power Mac被电力用户使用(是的,它的名字也意味着里面有一台PowerPC处理器),Mac Pro的用途是PROS,价格也相应如此。

看看今天的Mac桌面景观:iMac功能强大(iMac Pro和Mac Pro价格昂贵),以至于它吸收了大部分用户。苹果已经重新定义了桌面线,使其最强大的设备也如此昂贵,对大多数用户来说毫无意义。

想一想苹果推出Pro Display XDR时,我们都学到了什么,即专业市场与消费者(或其他领域的专业人士)所居住的世界没有任何相似之处。在我们看来,一个极其昂贵的显示器,对于特定专业市场的买家来说,似乎是一个巨大的价值。

要传达的信息是,在最高端,苹果是制造满足专业人士需求的产品的制造商,并相应地定价。在过去,电力用户可以假装自己是“专业人士”,但现在如果你自以为是专业人士,你会为此付出高昂的代价。

同样的故事似乎在苹果的笔记本电脑线上重演。三千美元的笔记本电脑我们很多人会关注这个价格,然后逃向MacBook Air(MacBook Air,简称MacBook)1099美元的怀抱。MacBook Air是一款非常结实的笔记本电脑,它可以为或许95%的苹果买家提供足够的电量——说实话。

而许多人在价格上会退缩,但立即下订单。

都滚下来

现在,好消息是:当苹果>敢推出3,000美元笔记本电脑时,震惊和愤怒(你知道会有愤怒)就会消失,而苹果则会做它一直做的事情。它将把16英寸MacBook Pro的改进推广到其生产线的其余部分,以较低的价格缓慢地提供这些改进。

看看原版Retina MacBook Pro(售价2,199美元),它的价格比同时推出的非Retina模型要高得多。人们为这款第一台笔记本电脑支付了高价,但七年后,苹果的所有笔记本电脑都是Retina,你可以以1099美元的低价买一台。

这还不像你想的那么大。这款15英寸MacBook Pro机型目前售价2,799美元。一个基本的16英寸模型售价为2,999美元,对于全新的苹果硬件产品中的第一款机型来说,它的价格上涨幅度不大。

它还表明,或许苹果的总体计划是,最终推出13英寸MacBook Pro(一款14英寸减薄型bezel车型,也许是?)的替代产品,但价格比目前机型的价格高出200美元左右。我不喜欢苹果不断上涨的价格,但这是过去几年的一个趋势,我期望它会继续下去。

即使如此,我们也不难想象,到2020年,我们将看到一个14英寸MacBook Pro机型,起价为1699美元,而在2021年,目前两端口的MacBook Pro将被替换为1499美元。

对我们其他人来说ARM?

这种情况下的问题并不在于苹果显然想制造高端笔记本电脑,并为它们收取更高的价格。更值得注意的是,苹果对消费者友好的笔记本电脑线路目前缺乏多样性,说得婉转些。

apple macbook air keyboard

虽然我很喜欢现在的MacBook Air,但它确实是今天唯一消费级笔记本电脑苹果。苹果在过去的几年里,人们似乎一直在清理它在计算12英寸MacBook和13英寸MacBook Pro的吸引力时所造成的混乱,这种局面令人钦佩——但现在,如果你不想为MacBook Pro付费,就只剩下Air了。

如果苹果真的会提高MacBook Pro的价格和规模,该公司有义务向非专业用户提供更多选择。苹果很快向苹果设计的ARM处理器(Mac)过渡的所有传言实际上都源自这一点——毕竟,笔记本电脑从ARM处理器的电力效率提高中受益最大。

也许Mac笔记本电脑的未来实际上是双重的:一套价格昂贵的MacBookPROS,由英特尔处理器驱动,并且(理想的)不止一台基于ARM的笔记本电脑,它可以满足普通大众购买者的预算和需求。

它可能有用,但苹果>需要在产品线的消费者方面提供更多品种,以免MacBook Pro用户觉得可以大规模迁移到MacBook Air。就像过去几年苹果的笔记本电脑线路一样,这仍让人感觉像是正在进行中的工作。

A 16-inch MacBook Pro with reduced bezels and possibly a new keyboard design is coming in October, according to a report in the Economic Daily News relayed by 9to5Mac. Most notable in this latest suggestion of Apple’s next-generation laptop is the price—EDN suggests a starting price around an eye-watering $3,000.

Should we be surprised? Apple has never been focused on being the low-price leader, and at the top end of its product range, it has been unafraid to charge a whole lot of money... especially for products bearing the name “pro.”

From power users to pros

Long after the arrival of the iMac as a low-cost consumer computer, most Mac power users still bought Power Macs. But during the Intel switch, Apple turned the Power Mac into the Mac Pro—and that was more than just a marketing change. If the Power Mac was used by power users (and yes, its name also signified that it had a PowerPC processor inside), the Mac Pro was meant to be used by pros and is priced accordingly.

Look at the Mac desktop landscape today: The iMac is so powerful (and the iMac Pro and Mac Pro so expensive) that it has absorbed most of the users who once would’ve turned their noses up at it. Apple has redefined its desktop line so that its most powerful devices are also so expensive that they don’t make sense for most users.

Consider what we all learned when Apple introduced the Pro Display XDR, namely that professional markets bear no resemblance to the world inhabited by consumers (or professionals in other areas). What looks like a ridiculously expensive display to us looks like a great value to buyers in specific professional markets.

The message is that at the high end, Apple is the maker of products built for the needs of professionals—and priced accordingly. In the old days, a power user could pretend they were a “pro,” but these days if you fancy yourself a pro you will pay dearly for it.

The same story seems to be repeating itself in Apple’s laptop line now. A $3,000 laptop? Many of us will look at that price and flee to the $1,099 embrace of the MacBook Air, a really solid laptop that—let’s be honest with ourselves—offers enough power for maybe 95 percent of Mac buyers.

And many of the people in that other five percent will wince at the price, but immediately place an order for one.

It all rolls down

Now the good news: The shock and outrage (you know there will be outrage) when Apple dares to introduce a $3,000 laptop will die down and Apple will do what it always does. It will roll the improvements introduced in the 16-inch MacBook Pro down to the rest of its product line, slowly making them available at lower prices.

Consider the original Retina MacBook Pro, which was priced at $2,199, quite a lot more than the non-Retina models that were available at the same time. People paid a premium for that first model, but seven years later all of Apple’s laptops are Retina and you can buy one for as low as $1,099.

It’s also not quite as big a jump as you might think. The top-of-the-line 15-inch MacBook Pro model currently sells for $2,799. A base model 16-inch model at $2,999 would be a modest price increase for the first model in a brand-new Apple hardware generation.

It also suggests that perhaps Apple’s overall plan is to eventually roll out replacements for the 13-inch MacBook Pro (a 14-inch reduced-bezel model, maybe?)—but keeping prices $200 or so above the price of current models. I don’t love Apple’s continual ratcheting up of prices, but it’s been a trend the last few years and I expect it will continue.

Even if this is the case, it’s not hard to imagine that in 2020 we’d see a 14-inch MacBook Pro model starting at $1,699, and in 2021 perhaps the current two-port MacBook Pro will be replaced with a $1,499 model.

ARM for the rest of us?

The problem with this scenario is not that Apple apparently wants to make higher-end laptops and charge higher prices for them. It’s more that Apple’s consumer-friendly laptop line currently lacks variety, and that’s putting it mildly.

As much as I love the current-model MacBook Air, it is literally the only consumer-grade laptop Apple sells today. Apple seems to have spend the last couple of years cleaning up the mess it made in miscalculating the appeal of the 12-inch MacBook and the 13-inch MacBook Pro, which is admirable—but right now, if you don’t want to pay for a MacBook Pro, all you’re left with is the Air.

If Apple’s really going to ratchet up the price and specs of the MacBook Pro, it’s incumbent on the company to provide non-pro users with more options. All the rumors of Apple soon making a transition to Apple-designed ARM processors on the Mac actually follow from this—after all, laptops would benefit the most from the improved power efficiency of ARM processors.

Maybe the future of Mac laptops really is two-fold: A set of pricey MacBook Pros powered by Intel processors, and (ideally) more than one ARM-based laptop that will fit the budget and needs of the general buying public.

It might work, but Apple is going to need to provide more variety on the consumer side of the product line before MacBook Pro users feel comfortable in migrating en masse to the MacBook Air. As with so much of Apple’s laptop line in the last few years, this still feels like a work in progress.

A 16-inch MacBook Pro with reduced bezels and possibly a new keyboard design is coming in October, according to a report in the Economic Daily News relayed by 9to5Mac. Most notable in this latest suggestion of Apple’s next-generation laptop is the price—EDN suggests a starting price around an eye-watering $3,000.

据《经济日报》(Economic Daily News)9o5Mac转发的一份报告称,10月份即将推出一款16英寸MacBook Pro,它有缩小的框框,可能还有新的键盘设计。在苹果的下一代笔记本电脑的最新建议中,最引人注目的是价格——EDN建议,起价约为3000美元,令人眼花缭乱。

Should we be surprised? Apple has never been focused on being the low-price leader, and at the top end of its product range, it has been unafraid to charge a whole lot of money... especially for products bearing the name “pro.”

我们应该惊讶吗苹果从未专注于成为低价领袖,在其产品系列高端,它不怕收取大量费用,特别是那些以“pro”为名的产品。

From power users to pros

从电力用户到PROS

Long after the arrival of the iMac as a low-cost consumer computer, most Mac power users still bought Power Macs. But during the Intel switch, Apple turned the Power Mac into the Mac Pro—and that was more than just a marketing change. If the Power Mac was used by power users (and yes, its name also signified that it had a PowerPC processor inside), the Mac Pro was meant to be used by pros and is priced accordingly.

在iMac作为低成本消费电脑问世很久之后,大多数Mac的电力用户仍然购买了PowerMac。但在英特尔切换期间,苹果将Power Mac变成Mac Pro,这不仅仅是营销上的改变。如果Power Mac被电力用户使用(是的,它的名字也意味着里面有一台PowerPC处理器),Mac Pro的用途是PROS,价格也相应如此。

Look at the Mac desktop landscape today: The iMac is so powerful (and the iMac Pro and Mac Pro so expensive) that it has absorbed most of the users who once would’ve turned their noses up at it. Apple has redefined its desktop line so that its most powerful devices are also so expensive that they don’t make sense for most users.

看看今天的Mac桌面景观:iMac功能强大(iMac Pro和Mac Pro价格昂贵),以至于它吸收了大部分用户。苹果已经重新定义了桌面线,使其最强大的设备也如此昂贵,对大多数用户来说毫无意义。

Consider what we all learned when Apple introduced the Pro Display XDR, namely that professional markets bear no resemblance to the world inhabited by consumers (or professionals in other areas). What looks like a ridiculously expensive display to us looks like a great value to buyers in specific professional markets.

想一想苹果推出Pro Display XDR时,我们都学到了什么,即专业市场与消费者(或其他领域的专业人士)所居住的世界没有任何相似之处。在我们看来,一个极其昂贵的显示器,对于特定专业市场的买家来说,似乎是一个巨大的价值。

The message is that at the high end, Apple is the maker of products built for the needs of professionals—and priced accordingly. In the old days, a power user could pretend they were a “pro,” but these days if you fancy yourself a pro you will pay dearly for it.

要传达的信息是,在最高端,苹果是制造满足专业人士需求的产品的制造商,并相应地定价。在过去,电力用户可以假装自己是“专业人士”,但现在如果你自以为是专业人士,你会为此付出高昂的代价。

The same story seems to be repeating itself in Apple’s laptop line now. A $3,000 laptop? Many of us will look at that price and flee to the $1,099 embrace of the MacBook Air, a really solid laptop that—let’s be honest with ourselves—offers enough power for maybe 95 percent of Mac buyers.

同样的故事似乎在苹果的笔记本电脑线上重演。三千美元的笔记本电脑我们很多人会关注这个价格,然后逃向MacBook Air(MacBook Air,简称MacBook)1099美元的怀抱。MacBook Air是一款非常结实的笔记本电脑,它可以为或许95%的苹果买家提供足够的电量——说实话。

And many of the people in that other five percent will wince at the price, but immediately place an order for one.

而许多人在价格上会退缩,但立即下订单。

It all rolls down

都滚下来

Now the good news: The shock and outrage (you know there will be outrage) when Apple dares to introduce a $3,000 laptop will die down and Apple will do what it always does. It will roll the improvements introduced in the 16-inch MacBook Pro down to the rest of its product line, slowly making them available at lower prices.

现在,好消息是:当苹果>敢推出3,000美元笔记本电脑时,震惊和愤怒(你知道会有愤怒)就会消失,而苹果则会做它一直做的事情。它将把16英寸MacBook Pro的改进推广到其生产线的其余部分,以较低的价格缓慢地提供这些改进。

Consider the original Retina MacBook Pro, which was priced at $2,199, quite a lot more than the non-Retina models that were available at the same time. People paid a premium for that first model, but seven years later all of Apple’s laptops are Retina and you can buy one for as low as $1,099.

看看原版Retina MacBook Pro(售价2,199美元),它的价格比同时推出的非Retina模型要高得多。人们为这款第一台笔记本电脑支付了高价,但七年后,苹果的所有笔记本电脑都是Retina,你可以以1099美元的低价买一台。

It’s also not quite as big a jump as you might think. The top-of-the-line 15-inch MacBook Pro model currently sells for $2,799. A base model 16-inch model at $2,999 would be a modest price increase for the first model in a brand-new Apple hardware generation.

这还不像你想的那么大。这款15英寸MacBook Pro机型目前售价2,799美元。一个基本的16英寸模型售价为2,999美元,对于全新的苹果硬件产品中的第一款机型来说,它的价格上涨幅度不大。

It also suggests that perhaps Apple’s overall plan is to eventually roll out replacements for the 13-inch MacBook Pro (a 14-inch reduced-bezel model, maybe?)—but keeping prices $200 or so above the price of current models. I don’t love Apple’s continual ratcheting up of prices, but it’s been a trend the last few years and I expect it will continue.

它还表明,或许苹果的总体计划是,最终推出13英寸MacBook Pro(一款14英寸减薄型bezel车型,也许是?)的替代产品,但价格比目前机型的价格高出200美元左右。我不喜欢苹果不断上涨的价格,但这是过去几年的一个趋势,我期望它会继续下去。

Even if this is the case, it’s not hard to imagine that in 2020 we’d see a 14-inch MacBook Pro model starting at $1,699, and in 2021 perhaps the current two-port MacBook Pro will be replaced with a $1,499 model.

即使如此,我们也不难想象,到2020年,我们将看到一个14英寸MacBook Pro机型,起价为1699美元,而在2021年,目前两端口的MacBook Pro将被替换为1499美元。

ARM for the rest of us?

对我们其他人来说ARM?

The problem with this scenario is not that Apple apparently wants to make higher-end laptops and charge higher prices for them. It’s more that Apple’s consumer-friendly laptop line currently lacks variety, and that’s putting it mildly.

这种情况下的问题并不在于苹果显然想制造高端笔记本电脑,并为它们收取更高的价格。更值得注意的是,苹果对消费者友好的笔记本电脑线路目前缺乏多样性,说得婉转些。

apple macbook air keyboard

As much as I love the current-model MacBook Air, it is literally the only consumer-grade laptop Apple sells today. Apple seems to have spend the last couple of years cleaning up the mess it made in miscalculating the appeal of the 12-inch MacBook and the 13-inch MacBook Pro, which is admirable—but right now, if you don’t want to pay for a MacBook Pro, all you’re left with is the Air.

虽然我很喜欢现在的MacBook Air,但它确实是今天唯一消费级笔记本电脑苹果。苹果在过去的几年里,人们似乎一直在清理它在计算12英寸MacBook和13英寸MacBook Pro的吸引力时所造成的混乱,这种局面令人钦佩——但现在,如果你不想为MacBook Pro付费,就只剩下Air了。

If Apple’s really going to ratchet up the price and specs of the MacBook Pro, it’s incumbent on the company to provide non-pro users with more options. All the rumors of Apple soon making a transition to Apple-designed ARM processors on the Mac actually follow from this—after all, laptops would benefit the most from the improved power efficiency of ARM processors.

如果苹果真的会提高MacBook Pro的价格和规模,该公司有义务向非专业用户提供更多选择。苹果很快向苹果设计的ARM处理器(Mac)过渡的所有传言实际上都源自这一点——毕竟,笔记本电脑从ARM处理器的电力效率提高中受益最大。

Maybe the future of Mac laptops really is two-fold: A set of pricey MacBook Pros powered by Intel processors, and (ideally) more than one ARM-based laptop that will fit the budget and needs of the general buying public.

也许Mac笔记本电脑的未来实际上是双重的:一套价格昂贵的MacBookPROS,由英特尔处理器驱动,并且(理想的)不止一台基于ARM的笔记本电脑,它可以满足普通大众购买者的预算和需求。

It might work, but Apple is going to need to provide more variety on the consumer side of the product line before MacBook Pro users feel comfortable in migrating en masse to the MacBook Air. As with so much of Apple’s laptop line in the last few years, this still feels like a work in progress.

它可能有用,但苹果>需要在产品线的消费者方面提供更多品种,以免MacBook Pro用户觉得可以大规模迁移到MacBook Air。就像过去几年苹果的笔记本电脑线路一样,这仍让人感觉像是正在进行中的工作。