New Balance帮助Levi Strauss打入鞋类市场
New Balance Helps Levi Strauss Sneak Into the Shoe Business

New Balance Helps Levi Strauss Sneak Into the Shoe Business

New Balance帮助Levi Strauss打入鞋类市场

本月底之前,消费者将会在一些鞋店的货架上看到一个新奇的新形象。牛仔公司Levi Strauss & Co.与鞋类品牌New Balance合作推出了一款所谓的“真正的美国运动鞋”。也就是说,这是新百伦1300牛仔裤的一个特别版本,它使用了与牛仔裤相同的材料——蓝色粗斜纹棉布和棕色绒面革,缝线是白色的,每条Levi's牛仔裤上都有小小的橘色Levi's标签。

这款定于3月26日发布的鞋子是为了庆祝New Balance成立35周年,将在Levi's和New Balance的门店、通过Levi's的应用程序以及两家公司的一些零售合作伙伴有售。不过,这款运动鞋并不完全适合想要一双新鞋的普通消费者。它的售价为200美元,主要面向收藏者和爱好者。它们的橙色和棕色盒子增加了它们的收藏价值。

New Balance的合作经理Joe Grondin说:“我们很高兴能将两个具有相同品质和工艺价值的标志性美国品牌结合在一起。”

合作对鞋业公司来说并不是什么新鲜事。New Balance与纽约零售商Kith合作推出了特别版运动鞋,而J. Crew也曾多次与这位以运动为导向的鞋匠合作,这里仅举几例。Levi's也与独特的合作伙伴设计了产品,在11月发布了一系列星球大战主题的服装。

Consumers are going to see a curious new look on shelves at some shoe stores before the end of the month. Denim company Levi Strauss & Co. (NYSE:LEVI) has collaborated with shoe brand New Balance to make what it's calling an "authentically American sneaker." That is, a special version of New Balance's 1300 design using the same materials used to make a pair of jeans -- blue denim and brown suede, with white stitching and the tiny orange Levi's tag that's on every pair of Levi's jeans.

The shoe scheduled for release on March 26 celebrates New Balance's 35th anniversary, and will be available at Levi's and New Balance stores, through the Levi's app, and at some of the companies' retailing partners. The sneaker isn't exactly meant for the casual consumer looking for a new pair of kicks though. At a price of $200, it's aimed at collectors and enthusiasts. The orange and tan box they come in adds to their collectability.

"We are excited to bring two iconic American brands together that share the same quality and craftsmanship values," New Balance collaboration manager Joe Grondin said.

Collaborations are nothing new for the shoe company. New Balance has made special edition sneakers with New York-based retailer Kith and J. Crew has partnered with the athletic-oriented cobbler on multiple occasions, just to name a few. Levi Strauss has designed products with unique partners too, unveiling a wide array of Star Wars themed apparel in November.

Consumers are going to see a curious new look on shelves at some shoe stores before the end of the month. Denim company Levi Strauss & Co. (NYSE:LEVI) has collaborated with shoe brand New Balance to make what it's calling an "authentically American sneaker." That is, a special version of New Balance's 1300 design using the same materials used to make a pair of jeans -- blue denim and brown suede, with white stitching and the tiny orange Levi's tag that's on every pair of Levi's jeans.

本月底之前,消费者将会在一些鞋店的货架上看到一个新奇的新形象。牛仔公司Levi Strauss & Co.与鞋类品牌New Balance合作推出了一款所谓的“真正的美国运动鞋”。也就是说,这是新百伦1300牛仔裤的一个特别版本,它使用了与牛仔裤相同的材料——蓝色粗斜纹棉布和棕色绒面革,缝线是白色的,每条Levi's牛仔裤上都有小小的橘色Levi's标签。

The shoe scheduled for release on March 26 celebrates New Balance's 35th anniversary, and will be available at Levi's and New Balance stores, through the Levi's app, and at some of the companies' retailing partners. The sneaker isn't exactly meant for the casual consumer looking for a new pair of kicks though. At a price of $200, it's aimed at collectors and enthusiasts. The orange and tan box they come in adds to their collectability.

这款定于3月26日发布的鞋子是为了庆祝New Balance成立35周年,将在Levi's和New Balance的门店、通过Levi's的应用程序以及两家公司的一些零售合作伙伴有售。不过,这款运动鞋并不完全适合想要一双新鞋的普通消费者。它的售价为200美元,主要面向收藏者和爱好者。它们的橙色和棕色盒子增加了它们的收藏价值。

"We are excited to bring two iconic American brands together that share the same quality and craftsmanship values," New Balance collaboration manager Joe Grondin said.

New Balance的合作经理Joe Grondin说:“我们很高兴能将两个具有相同品质和工艺价值的标志性美国品牌结合在一起。”

Collaborations are nothing new for the shoe company. New Balance has made special edition sneakers with New York-based retailer Kith and J. Crew has partnered with the athletic-oriented cobbler on multiple occasions, just to name a few. Levi Strauss has designed products with unique partners too, unveiling a wide array of Star Wars themed apparel in November.

合作对鞋业公司来说并不是什么新鲜事。New Balance与纽约零售商Kith合作推出了特别版运动鞋,而J. Crew也曾多次与这位以运动为导向的鞋匠合作,这里仅举几例。Levi's也与独特的合作伙伴设计了产品,在11月发布了一系列星球大战主题的服装。