日经科技:谷歌预计只运送几百万个Pixel 5、Pixel 4a和4a(5G)单元
Nikkei: Google expects to ship just a few million Pixel 5, Pixel 4a, and 4a (5G) units

Nikkei: Google expects to ship just a few million Pixel 5, Pixel 4a, and 4a (5G) units

日经科技:谷歌预计只运送几百万个Pixel 5、Pixel 4a和4a(5G)单元

根据日本报纸《日经》(Nikkei)今天上午的一篇报道,谷歌(Google)计划在今年剩余时间内,在去年Pixel手机销售放缓、 COVID - 19遭遇挫折后,再发运少量Pixel智能手机。

该报告可以归结为两个数字:不到100万台Pixel 5 ,以及今年三种主要手机的总销量不大的300万台: Pixel 4a 、 Pixel 4a(5G)和Pixel 5 。

消息人士告诉日经亚洲(Nikkei Asia),谷歌计划今年生产不到100万台Pixel 5智能手机,这表明这家互联网巨头旗舰设备的前景比去年保守得多。

消息人士补充称,这款5G旗舰智能手机的产量可能低至80万台左右,预计将于9月30日发布。继最近在其网站上推出价格更便宜的Pixel 4A之后,谷歌还将推出Pixel 4A(5G)。

这三种型号今年的初始生产目前定在300万套左右。谷歌去年的手机总销量低于公司的目标,今年的市场需求也受到了冠状病毒疫情的进一步打击。

这些只是最初的生产预期;谷歌可能会增加任何或所有这些手机的生产,这取决于今天的发射活动之后的接收情况。

Nikkei指出, IDC的数据与往常一样,可靠但不完美地反映了现实,这表明Pixel的销量令人沮丧。据报告,该公司2019年至2020年上半年减少了410万套(伴随着Pixel 3a的推出),今年仅减少了150万套。

IDC的数据以及围绕Pixel 4的销量普遍为负值的情绪(因此日经的数据显示,谷歌智能手机的出货量在2019年至2020年期间可能会实际下降), IDC的数据的确显示,谷歌在2018年至2019年期间的总出货量出现了大幅增长。据报告,谷歌在2018年运送了470万台手机,次年增至720万台。

According to a report this morning out of Japanese newspaper Nikkei, Google is reportedly planning to ship a modest number of Pixel smartphones over the course of the rest of this year on the heels of slow Pixel phone sales last year and COVID-19 related setbacks

The report boils down to two numbers: less than 1 million Pixel 5 units, and a modest 3 million units total across the three main phone models this year: Pixel 4a, Pixel 4a (5G), and Pixel 5.

Google plans to produce less than 1 million Pixel 5 smartphones this year, sources told Nikkei Asia, signaling a far more conservative outlook for the internet giant's flagship device than last year.

Production could be as low as around 800,000 units for the 5G-capable flagship smartphone, which is set to be released on Sept. 30, the sources added. Google will also introduce the Pixel 4A (5G), following the recent launch on its website of the more affordably priced Pixel 4A.

Initial production for these three models this year is currently set at a modest 3 million units. Google's total handset sales last year fell below the company's target, and market demand this year has been further hit by the coronavirus pandemic.

These are just the initial production expectations; it's possible that Google could ramp up production of any or all of these phones depending on reception after today's launch event.

As Nikkei notes, IDC data which, as usual, is a reliable but imperfect representation of reality shows a discouraging situation for Pixel unit sales. The company reportedly saw a first-half drop from 2019 to 2020 down from 4.1 million units (alongside the launch of Pixel 3a) to just 1.5 million this year.

While IDC data and sentiment around how well the Pixel 4 sold is generally negative (and Nikkei's numbers suggest therefore that Google's smartphone shipments might actually drop from 2019 to 2020), IDC data does show that Google saw a significant jump in overall units sold from 2018 to 2019. Google reportedly shipped 4.7 million phones across 2018 which grew to 7.2 million the following year.

According to a report this morning out of Japanese newspaper Nikkei, Google is reportedly planning to ship a modest number of Pixel smartphones over the course of the rest of this year on the heels of slow Pixel phone sales last year and COVID-19 related setbacks

根据日本报纸《日经》(Nikkei)今天上午的一篇报道,谷歌(Google)计划在今年剩余时间内,在去年Pixel手机销售放缓、 COVID - 19遭遇挫折后,再发运少量Pixel智能手机。

The report boils down to two numbers: less than 1 million Pixel 5 units, and a modest 3 million units total across the three main phone models this year: Pixel 4a, Pixel 4a (5G), and Pixel 5.

该报告可以归结为两个数字:不到100万台Pixel 5 ,以及今年三种主要手机的总销量不大的300万台: Pixel 4a 、 Pixel 4a(5G)和Pixel 5 。

Google plans to produce less than 1 million Pixel 5 smartphones this year, sources told Nikkei Asia, signaling a far more conservative outlook for the internet giant's flagship device than last year.

消息人士告诉日经亚洲(Nikkei Asia),谷歌计划今年生产不到100万台Pixel 5智能手机,这表明这家互联网巨头旗舰设备的前景比去年保守得多。

Production could be as low as around 800,000 units for the 5G-capable flagship smartphone, which is set to be released on Sept. 30, the sources added. Google will also introduce the Pixel 4A (5G), following the recent launch on its website of the more affordably priced Pixel 4A.

消息人士补充称,这款5G旗舰智能手机的产量可能低至80万台左右,预计将于9月30日发布。继最近在其网站上推出价格更便宜的Pixel 4A之后,谷歌还将推出Pixel 4A(5G)。

Initial production for these three models this year is currently set at a modest 3 million units. Google's total handset sales last year fell below the company's target, and market demand this year has been further hit by the coronavirus pandemic.

这三种型号今年的初始生产目前定在300万套左右。谷歌去年的手机总销量低于公司的目标,今年的市场需求也受到了冠状病毒疫情的进一步打击。

These are just the initial production expectations; it's possible that Google could ramp up production of any or all of these phones depending on reception after today's launch event.

这些只是最初的生产预期;谷歌可能会增加任何或所有这些手机的生产,这取决于今天的发射活动之后的接收情况。

As Nikkei notes, IDC data which, as usual, is a reliable but imperfect representation of reality shows a discouraging situation for Pixel unit sales. The company reportedly saw a first-half drop from 2019 to 2020 down from 4.1 million units (alongside the launch of Pixel 3a) to just 1.5 million this year.

Nikkei指出, IDC的数据与往常一样,可靠但不完美地反映了现实,这表明Pixel的销量令人沮丧。据报告,该公司2019年至2020年上半年减少了410万套(伴随着Pixel 3a的推出),今年仅减少了150万套。

While IDC data and sentiment around how well the Pixel 4 sold is generally negative (and Nikkei's numbers suggest therefore that Google's smartphone shipments might actually drop from 2019 to 2020), IDC data does show that Google saw a significant jump in overall units sold from 2018 to 2019. Google reportedly shipped 4.7 million phones across 2018 which grew to 7.2 million the following year.

IDC的数据以及围绕Pixel 4的销量普遍为负值的情绪(因此日经的数据显示,谷歌智能手机的出货量在2019年至2020年期间可能会实际下降), IDC的数据的确显示,谷歌在2018年至2019年期间的总出货量出现了大幅增长。据报告,谷歌在2018年运送了470万台手机,次年增至720万台。