百事可乐新增香草和樱桃口味
Pepsi Releasing New Vanilla and Cherry Flavors

Pepsi Releasing New Vanilla and Cherry Flavors

百事可乐新增香草和樱桃口味

百事可乐公司为了迎合大众的口味,推出了两款不同口味的汽水。一个是回归的最爱,百事野樱桃零糖。另一个是新产品,百事香草零糖。在此之前,消费者调查显示,人们更喜欢分开的口味,而不是混合成一个单一的樱桃香草配方。

尽管百事最近集中精力收购能量饮料品牌Rockstar,但它仍有时间大力宣传两种新口味。这些广告与该公司在2020年初推出的口号和活动“That's What I Like”相结合,以吸引新一代的百事可乐消费者。

被该公司描述为“毫无歉意”,“这就是我喜欢的”在广告中大量使用音乐来帮助提高人们对其产品的兴趣。音乐风格突出包括拉丁流行和嘻哈。

与此同时,百事可乐公司还与Giphy合作,制作促销动画,帮助销售香草和野樱桃口味的产品。这些动图是完全可以分享的,有助于为新的汽水品种在网上制造轰动。

每张图片都是一个拟人化的百事零糖可乐罐,它的胳膊和腿向上翘起,挥动着,在电脑前工作,漂浮在云端,或者执行其他一些动作。除了汽水罐,每张图片还会显示一个乐观或有用的一两个单词短语,让用户询问朋友“最近怎么样”,赞扬朋友“干得好”,祝朋友“晚安”,或者和朋友一起玩“让我们聚会吧”。

In a move that's likely to bring pleasure to the palates of many fans, PepsiCo responded to popular opinion by launching a campaign to promote its release of two soda flavors. One is a returning favorite, Pepsi Wild Cherry Zero Sugar. The other is a new offering, Pepsi Vanilla Zero Sugar. The move comes after customer surveys indicated people preferred the flavors separate rather than combined into a single Cherry Vanilla formula.

Despite recently focusing on its acquisition of energy drink brand Rockstar, Pepsi has found time to develop a vigorous ad push to promote the two fresh flavors in its lineup. The advertisements tie into the company's slogan and campaign "That's What I Like," minted at the start of 2020 to appeal to a new generation of Pepsi drinkers.

Described by the company as "unapologetic," "That's What I Like" makes intensive use of music in ads to help drive interest in its products. Music styles highlighted include Latin pop and hip-hop.

Simultaneous with the tuneful television ads, PepsiCo has partnered with Giphy to create promotional animates GIFs to help sell the Vanilla and Wild Cherry flavors. These GIFs are fully shareable, helping to create online buzz for the new soda varieties.

Each image features in an anthropomorphic Pepsi Zero Sugar can with arms and legs giving the thumbs up, waving, working at a computer, floating on a cloud, or performing some other action. Besides the soda can, each image displays an upbeat or useful one or two word phrase, letting users ask their friends "what's up," praise them for "crushin' it" or doing "good work," wishing them "good night," or have fun with "let's party."

In a move that's likely to bring pleasure to the palates of many fans, PepsiCo responded to popular opinion by launching a campaign to promote its release of two soda flavors. One is a returning favorite, Pepsi Wild Cherry Zero Sugar. The other is a new offering, Pepsi Vanilla Zero Sugar. The move comes after customer surveys indicated people preferred the flavors separate rather than combined into a single Cherry Vanilla formula.

百事可乐公司为了迎合大众的口味,推出了两款不同口味的汽水。一个是回归的最爱,百事野樱桃零糖。另一个是新产品,百事香草零糖。在此之前,消费者调查显示,人们更喜欢分开的口味,而不是混合成一个单一的樱桃香草配方。

Despite recently focusing on its acquisition of energy drink brand Rockstar, Pepsi has found time to develop a vigorous ad push to promote the two fresh flavors in its lineup. The advertisements tie into the company's slogan and campaign "That's What I Like," minted at the start of 2020 to appeal to a new generation of Pepsi drinkers.

尽管百事最近集中精力收购能量饮料品牌Rockstar,但它仍有时间大力宣传两种新口味。这些广告与该公司在2020年初推出的口号和活动“That's What I Like”相结合,以吸引新一代的百事可乐消费者。

Described by the company as "unapologetic," "That's What I Like" makes intensive use of music in ads to help drive interest in its products. Music styles highlighted include Latin pop and hip-hop.

被该公司描述为“毫无歉意”,“这就是我喜欢的”在广告中大量使用音乐来帮助提高人们对其产品的兴趣。音乐风格突出包括拉丁流行和嘻哈。

Simultaneous with the tuneful television ads, PepsiCo has partnered with Giphy to create promotional animates GIFs to help sell the Vanilla and Wild Cherry flavors. These GIFs are fully shareable, helping to create online buzz for the new soda varieties.

与此同时,百事可乐公司还与Giphy合作,制作促销动画,帮助销售香草和野樱桃口味的产品。这些动图是完全可以分享的,有助于为新的汽水品种在网上制造轰动。

Each image features in an anthropomorphic Pepsi Zero Sugar can with arms and legs giving the thumbs up, waving, working at a computer, floating on a cloud, or performing some other action. Besides the soda can, each image displays an upbeat or useful one or two word phrase, letting users ask their friends "what's up," praise them for "crushin' it" or doing "good work," wishing them "good night," or have fun with "let's party."

每张图片都是一个拟人化的百事零糖可乐罐,它的胳膊和腿向上翘起,挥动着,在电脑前工作,漂浮在云端,或者执行其他一些动作。除了汽水罐,每张图片还会显示一个乐观或有用的一两个单词短语,让用户询问朋友“最近怎么样”,赞扬朋友“干得好”,祝朋友“晚安”,或者和朋友一起玩“让我们聚会吧”。