塔可钟紧随麦当劳、温蒂之后,加入早餐大战
Taco Bell Follows McDonald's, Wendy's Into the Breakfast Brawl

Taco Bell Follows McDonald's, Wendy's Into the Breakfast Brawl

塔可钟紧随麦当劳、温蒂之后,加入早餐大战

喜欢快餐早餐的人又有了新的选择。3月2日,温迪快餐重新推出了全国早餐菜单,麦当劳全国鸡蛋满福堡日也推出了免费食物,以此引导人们使用该连锁店的移动应用。此后,塔可钟于本周四宣布推出了新的早餐墨西哥卷饼系列。

如今,顾客们可以享用一份烤早餐墨西哥卷饼,加鸡蛋、香肠、纳卡干酪,或者加鸡蛋、三份芝士、黑薯、香肠或培根的混合。第三种选择包括鸡蛋、马铃薯的咬伤、苦果、三份奶酪的混合以及熏肉或香肠。

为争取早餐客户而加大的努力进一步证明,午餐和晚餐市场已接近饱和,大型快餐店更有可能更换客户,而不是创造新的客户。早餐是一个仍有增长潜力的领域,而且令人惊讶的是,它还能带来更大的收入潜力。巴克莱(Barclays)分析师effrey Bernstein今年早些时候指出,早餐业务约占麦当劳总利润的40%。与此同时,Wendy's暗示,重启早餐业务将为今年带来6亿至8亿美元的收入,约占其年销售总额的6%至8%。

塔可钟——百胜餐饮的一部分!旗下拥有必胜客(Pizza Hut)和肯德基的百胜餐饮集团(Brands)自2014年起就开始提供早餐选择,目前占其业务的十分之一左右。三家新的早餐墨西哥卷饼的推出,可能会吸引目前还没有被这家连锁店提供早餐的顾客,从而扩大这一比例。

Fans of fast food breakfast have yet another new choice. Following Wendy's relaunch of a nationwide breakfast menu on March 2 and McDonald's National Egg McMuffin Day, which offered free food as a means of steering people to the chain's mobile app, Taco Bell announced a new lineup of pressed breakfast burritos on Thursday of this week.

Patrons can now enjoy a toasted breakfast burrito with eggs, sausage, and nacho cheese, or another with eggs, a blend of three cheeses, a hash brown, and sausage or bacon. A third option consists of eggs, potato bites, pico de gallo, a blend of three cheeses, and either bacon or sausage.

The ramped-up efforts to win over breakfast customers is more evidence that the lunch and dinner markets are nearly saturated, with major fast-food restaurants more likely to swap customers than create new ones. Breakfast is one arena that still offers growth potential, and surprisingly enough, even greater income potential. Barclays analyst Jeffrey Bernstein noted earlier this year that breakfast accounts for about 40% of McDonald's total profits. Meanwhile, Wendy's suggests the reboot of its breakfast offerings will drive between $600 million and $800 million in revenue this year, which is roughly between 6% and 8% of its total annual sales.

Taco Bell -- part of the Yum! Brands family that also owns Pizza Hut and KFC -- has offered breakfast choices since 2014, and it now accounts for about one-tenth of its business. The debut of three new breakfast burritos could expand that proportion by drawing in breakfast customers not currently served by the chain.

Fans of fast food breakfast have yet another new choice. Following Wendy's relaunch of a nationwide breakfast menu on March 2 and McDonald's National Egg McMuffin Day, which offered free food as a means of steering people to the chain's mobile app, Taco Bell announced a new lineup of pressed breakfast burritos on Thursday of this week.

喜欢快餐早餐的人又有了新的选择。3月2日,温迪快餐重新推出了全国早餐菜单,麦当劳全国鸡蛋满福堡日也推出了免费食物,以此引导人们使用该连锁店的移动应用。此后,塔可钟于本周四宣布推出了新的早餐墨西哥卷饼系列。

Patrons can now enjoy a toasted breakfast burrito with eggs, sausage, and nacho cheese, or another with eggs, a blend of three cheeses, a hash brown, and sausage or bacon. A third option consists of eggs, potato bites, pico de gallo, a blend of three cheeses, and either bacon or sausage.

如今,顾客们可以享用一份烤早餐墨西哥卷饼,加鸡蛋、香肠、纳卡干酪,或者加鸡蛋、三份芝士、黑薯、香肠或培根的混合。第三种选择包括鸡蛋、马铃薯的咬伤、苦果、三份奶酪的混合以及熏肉或香肠。

The ramped-up efforts to win over breakfast customers is more evidence that the lunch and dinner markets are nearly saturated, with major fast-food restaurants more likely to swap customers than create new ones. Breakfast is one arena that still offers growth potential, and surprisingly enough, even greater income potential. Barclays analyst Jeffrey Bernstein noted earlier this year that breakfast accounts for about 40% of McDonald's total profits. Meanwhile, Wendy's suggests the reboot of its breakfast offerings will drive between $600 million and $800 million in revenue this year, which is roughly between 6% and 8% of its total annual sales.

为争取早餐客户而加大的努力进一步证明,午餐和晚餐市场已接近饱和,大型快餐店更有可能更换客户,而不是创造新的客户。早餐是一个仍有增长潜力的领域,而且令人惊讶的是,它还能带来更大的收入潜力。巴克莱(Barclays)分析师effrey Bernstein今年早些时候指出,早餐业务约占麦当劳总利润的40%。与此同时,Wendy's暗示,重启早餐业务将为今年带来6亿至8亿美元的收入,约占其年销售总额的6%至8%。

Taco Bell -- part of the Yum! Brands family that also owns Pizza Hut and KFC -- has offered breakfast choices since 2014, and it now accounts for about one-tenth of its business. The debut of three new breakfast burritos could expand that proportion by drawing in breakfast customers not currently served by the chain.

塔可钟——百胜餐饮的一部分!旗下拥有必胜客(Pizza Hut)和肯德基的百胜餐饮集团(Brands)自2014年起就开始提供早餐选择,目前占其业务的十分之一左右。三家新的早餐墨西哥卷饼的推出,可能会吸引目前还没有被这家连锁店提供早餐的顾客,从而扩大这一比例。