塔吉特新开了一家以游戏为导向的概念店
Target Opens New Gaming-Oriented Concept Store

Target Opens New Gaming-Oriented Concept Store

塔吉特新开了一家以游戏为导向的概念店

塔吉特正在扩大其小型店面业务,推出了一个新的概念,重点关注价值610亿美元的数字游戏行业。

科技行业网站Protocol说,这家零售商对新店The Game Room(位于旧金山Target Open House,位于Target House)的位置,有着柔软的开放空间,名为“游戏室”(The Game Room)。此前以物联网为目标(IOT),并设置为连接家庭电子产品的显示室,现在这个空间面向数字游戏的未来。

图像来源:塔吉特。

来玩啊

“游戏室”的目的不只是把你介绍给很酷的新玩意,它还想把你浸入其中。"我们不只是展示你明天的游戏公司网站上说:“我们递给你一台遥控器,并邀请你带它去兜风。”

这意味着客户可以通过智能手机和平板电脑进入谷歌的体育场或游戏机,同时探索其他虚拟和增强的现实可能性。有些地方可以玩最新的网络游戏,也可以参加锦标赛.

该商店不仅让Target了解游戏玩家想要玩什么,还了解玩家如何与技术互动,他们可以将信息转移到更传统的零售店模式。

IOT的显示器最初是为了向顾客介绍五年前第一次开店时仍然是一个新概念,但智能扬声器和其他连接设备最终进入塔吉特百货商店的货架。

据估计,这款游戏花费了610亿美元,用于下载数字游戏,因此消费者在“游戏室”里看到的东西,很有可能最终也会在Target的一大版面找到。

Target (NYSE:TGT) is expanding its small format store initiative by opening a new concept focused on the $61 billion digital gaming industry.

Tech industry site Protocol said the retailer had a soft open for its new store called The Game Room, which is located in San Francisco on the site of its Target Open House location. Previously targeting the Internet of Things (IoT) and set up as a display room for connected home gadgets, the space is now geared toward the future of digital gaming.

Image source: Target.

Come and play

The purpose of The Game Room is to do more than just introduce you to cool, new gadgets -- it wants to immerse you in them. "We aren't just showing you tomorrow's gaming. We hand you a controller and invite you to take it for a spin," the company says on its website.

That means customers can access Google's Stadia or Apple Arcade via smartphones and tablets on display while exploring other virtual and augmented reality possibilities. There are areas to play the latest online games as well as to participate in tournaments.

The store lets Target understand not only what gamers want to play but how they interact with the technology, information they can transfer to their more traditional retail store formats.

The IoT displays began as a way to introduce customers to what, when it first opened five years ago, was still a new concept, but the smart speakers and other connected devices eventually made their way onto Target store shelves.

With an estimated $61 billion spent on digital gaming downloads, there's a good chance what consumers see in The Game Room will also eventually be found in one of Target's large format locations.

Target (NYSE:TGT) is expanding its small format store initiative by opening a new concept focused on the $61 billion digital gaming industry.

塔吉特正在扩大其小型店面业务,推出了一个新的概念,重点关注价值610亿美元的数字游戏行业。

Tech industry site Protocol said the retailer had a soft open for its new store called The Game Room, which is located in San Francisco on the site of its Target Open House location. Previously targeting the Internet of Things (IoT) and set up as a display room for connected home gadgets, the space is now geared toward the future of digital gaming.

科技行业网站Protocol说,这家零售商对新店The Game Room(位于旧金山Target Open House,位于Target House)的位置,有着柔软的开放空间,名为“游戏室”(The Game Room)。此前以物联网为目标(IOT),并设置为连接家庭电子产品的显示室,现在这个空间面向数字游戏的未来。

Image source: Target.

图像来源:塔吉特。

Come and play

来玩啊

The purpose of The Game Room is to do more than just introduce you to cool, new gadgets -- it wants to immerse you in them. "We aren't just showing you tomorrow's gaming. We hand you a controller and invite you to take it for a spin," the company says on its website.

“游戏室”的目的不只是把你介绍给很酷的新玩意,它还想把你浸入其中。"我们不只是展示你明天的游戏公司网站上说:“我们递给你一台遥控器,并邀请你带它去兜风。”

That means customers can access Google's Stadia or Apple Arcade via smartphones and tablets on display while exploring other virtual and augmented reality possibilities. There are areas to play the latest online games as well as to participate in tournaments.

这意味着客户可以通过智能手机和平板电脑进入谷歌的体育场或游戏机,同时探索其他虚拟和增强的现实可能性。有些地方可以玩最新的网络游戏,也可以参加锦标赛.

The store lets Target understand not only what gamers want to play but how they interact with the technology, information they can transfer to their more traditional retail store formats.

该商店不仅让Target了解游戏玩家想要玩什么,还了解玩家如何与技术互动,他们可以将信息转移到更传统的零售店模式。

The IoT displays began as a way to introduce customers to what, when it first opened five years ago, was still a new concept, but the smart speakers and other connected devices eventually made their way onto Target store shelves.

IOT的显示器最初是为了向顾客介绍五年前第一次开店时仍然是一个新概念,但智能扬声器和其他连接设备最终进入塔吉特百货商店的货架。

With an estimated $61 billion spent on digital gaming downloads, there's a good chance what consumers see in The Game Room will also eventually be found in one of Target's large format locations.

据估计,这款游戏花费了610亿美元,用于下载数字游戏,因此消费者在“游戏室”里看到的东西,很有可能最终也会在Target的一大版面找到。