[更新:延长]谷歌完成Fitbit交易,将由欧盟调查到2021年1月
[Update: Extended] Google’s Fitbit deal to be investigated by EU through January 2021

[Update: Extended] Google’s Fitbit deal to be investigated by EU through January 2021

[更新:延长]谷歌完成Fitbit交易,将由欧盟调查到2021年1月

谷歌(Google)去年底宣布,计划收购Fitbit ,以增强其可穿戴投资组合,但自第一天以来,该交易一直受到欧盟(EU)的密切关注。几个月后,看起来谷歌的Fitbit交易将接受欧盟的全面调查。

路透社(Reuters)报道称,欧盟将于下周宣布对谷歌惠比特(Google / Fitbit)的交易进行全面调查。如果情况的确如此,它可能会拖延协议的进一步敲定,阻碍谷歌和Fitbit进行更密切的合作。

最新情况8 / 4 :正如最近的报告所述,欧盟今天宣布将对谷歌的Fitbit交易展开全面调查。从今天开始,欧盟委员会有90天的时间进行并完成调查,如果欧盟允许的话,该协议至少将于今年12月结束。

正如之前的很多报告所详述的那样,欧盟担心谷歌会从Fitbit用户那里获取健康数据,因为谷歌可能会利用这些数据来改善其广告业务。谷歌承诺不会这样做,但这些承诺并没有赢得监管机构的支持。在同一份新闻稿中,欧盟担心谷歌的承诺没有涵盖Fitbit收购提供的所有数据,以及Fitbit收购可能会影响其他与Android系统相连的健身跟踪器。

委员会感到关切的是,拟议的交易将进一步巩固谷歌在线广告市场上的市场地位,增加谷歌可用于其服务和展示广告个性化的大量数据。

执行副主席Margrethe Vestager负责竞争政策,他说: "欧洲消费者对可穿戴设备的使用预计在未来几年将大幅增加。与此同时,通过这些装置生成的数据将呈指数式增长。这些数据提供了关于这些装置使用者的生命和健康状况的重要见解。我们的调查旨在确保谷歌对交易中通过可穿戴设备收集的数据的控制不会扭曲竞争" 。

更新9 / 23 :调查进行约一个月后,调查将延长约一个月。原计划于12月9日结束,最后决定的最后期限已延长至12月23日(通过TechCrunch)。没有对延期作出任何解释。

更新10 / 16 :尽管有报道称,该协议将得到谷歌最新让步的批准,但正如路透社(Reuters)报道的那样,欧盟再次将最后期限推迟到1月8日。

欧盟委员会(European Commission)网站周五公布的一份文件显示,欧盟反垄断监管机构已将对Alphabet GOOGL . O子公司谷歌以21亿美元收购Fitbit FIT . N的调查从12月23日起延长到1月8日。

原条款如下。

据报告,调查需要4个月的时间,调查的重点可能是在医疗保健中使用这些数据。谷歌发言人在一份重申其先前评论的声明中表示,这笔交易涉及的是设备,而不是数据,以及Fitbit将如何帮助谷歌在可穿戴空间进行更好的竞争。

可穿戴设备空间拥挤,我们认为谷歌(Google)和惠比特(Fitbit)的硬件努力相结合,将增强该行业的竞争,使消费者受益,并使下一代设备变得更好、更便宜。

此前,谷歌曾向欧盟承诺,将不使用Fitbit客户数据,其中包括一些详细的健康数据,为广告服务。提出这项动议是为了帮助遏制欧盟对反垄断的担忧,但现在讨论全面调查显然还不够。

Google announced late last year that it planned to purchase Fitbit to bolster its wearable portfolio, but the deal has been under scrutiny from the EU since day one. Several months later, it's now looking like Google's Fitbit deal will undergo a full investigation from the European Union.

Reuters reports that the EU will announce a full-scale investigation into the Google/Fitbit deal next week. If that's the case, it could delay the deal from finalizing even further, preventing Google and Fitbit from working together more closely.

Update 8/4: As that recent report mentioned, the EU has today announced that it will launch a full investigation into Google's Fitbit deal. Starting today, the commission has 90 days to conduct and conclude its investigation, pushing the deal's closing to at least December of this year, assuming the EU allows it to pass.

As many previous reports have detailed, the EU is worried over Google having access to the health data from Fitbit users as the company could use that data to improve its ad business. Google has promised this won't be the case, but those promises have not won over regulatory authorities. In the same press release, the EU voices concern that Google's promises did not cover all of the data provided by the Fitbit acquisition, as well as the potential this Fitbit acquisition has to affect other fitness trackers connected to Android.

The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalization of the ads it serves and displays.

Executive Vice-President Margrethe Vestager, responsible for competition policy, said: "The use of wearable devices by European consumers is expected to grow significantly in the coming years. This will go hand in hand with an exponential growth of data generated through these devices. This data provides key insights about the life and the health situation of the users of these devices. Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition."

Update 9/23: About a month into the investigation, the probe is being extended by about a month. Previously supposed to close on December 9th, the final decision deadline has been extended to December 23rd (via TechCrunch). No explanation was given on the extension.

Update 10/16: Despite a report that the deal would be approved with Google's latest concessions, the EU has once again delayed the deadline to January 8th as Reuters reports.

EU antitrust regulators have extended their investigation into Alphabet GOOGL.O unit Google's $2.1 billion purchase of Fitbit FIT.N to Jan. 8 from Dec. 23, a filing on the European Commission website showed on Friday.

The original article follows.

The investigation would reportedly take up to four months and may focus in on the use of this data in healthcare. In a statement reiterating its previous comments, a Google spokesperson said that the deal is about the devices, not the data, and how Fitbit will help Google better compete in the wearable space.

The wearables space is crowded, and we believe the combination of Google and Fitbit's hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable.

Previously, Google has pledged to the EU that it will not use Fitbit customer data which includes some detailed heath data to serve advertisements. That motion was made to help curb antitrust concerns from the EU, but clearly it wasn't enough now that talks of a full investigation are on the table.

Google announced late last year that it planned to purchase Fitbit to bolster its wearable portfolio, but the deal has been under scrutiny from the EU since day one. Several months later, it's now looking like Google's Fitbit deal will undergo a full investigation from the European Union.

谷歌(Google)去年底宣布,计划收购Fitbit ,以增强其可穿戴投资组合,但自第一天以来,该交易一直受到欧盟(EU)的密切关注。几个月后,看起来谷歌的Fitbit交易将接受欧盟的全面调查。

Reuters reports that the EU will announce a full-scale investigation into the Google/Fitbit deal next week. If that's the case, it could delay the deal from finalizing even further, preventing Google and Fitbit from working together more closely.

路透社(Reuters)报道称,欧盟将于下周宣布对谷歌惠比特(Google / Fitbit)的交易进行全面调查。如果情况的确如此,它可能会拖延协议的进一步敲定,阻碍谷歌和Fitbit进行更密切的合作。

Update 8/4: As that recent report mentioned, the EU has today announced that it will launch a full investigation into Google's Fitbit deal. Starting today, the commission has 90 days to conduct and conclude its investigation, pushing the deal's closing to at least December of this year, assuming the EU allows it to pass.

最新情况8 / 4 :正如最近的报告所述,欧盟今天宣布将对谷歌的Fitbit交易展开全面调查。从今天开始,欧盟委员会有90天的时间进行并完成调查,如果欧盟允许的话,该协议至少将于今年12月结束。

As many previous reports have detailed, the EU is worried over Google having access to the health data from Fitbit users as the company could use that data to improve its ad business. Google has promised this won't be the case, but those promises have not won over regulatory authorities. In the same press release, the EU voices concern that Google's promises did not cover all of the data provided by the Fitbit acquisition, as well as the potential this Fitbit acquisition has to affect other fitness trackers connected to Android.

正如之前的很多报告所详述的那样,欧盟担心谷歌会从Fitbit用户那里获取健康数据,因为谷歌可能会利用这些数据来改善其广告业务。谷歌承诺不会这样做,但这些承诺并没有赢得监管机构的支持。在同一份新闻稿中,欧盟担心谷歌的承诺没有涵盖Fitbit收购提供的所有数据,以及Fitbit收购可能会影响其他与Android系统相连的健身跟踪器。

The Commission is concerned that the proposed transaction would further entrench Google's market position in the online advertising markets by increasing the already vast amount of data that Google could use for personalization of the ads it serves and displays.

委员会感到关切的是,拟议的交易将进一步巩固谷歌在线广告市场上的市场地位,增加谷歌可用于其服务和展示广告个性化的大量数据。

Executive Vice-President Margrethe Vestager, responsible for competition policy, said: "The use of wearable devices by European consumers is expected to grow significantly in the coming years. This will go hand in hand with an exponential growth of data generated through these devices. This data provides key insights about the life and the health situation of the users of these devices. Our investigation aims to ensure that control by Google over data collected through wearable devices as a result of the transaction does not distort competition."

执行副主席Margrethe Vestager负责竞争政策,他说: "欧洲消费者对可穿戴设备的使用预计在未来几年将大幅增加。与此同时,通过这些装置生成的数据将呈指数式增长。这些数据提供了关于这些装置使用者的生命和健康状况的重要见解。我们的调查旨在确保谷歌对交易中通过可穿戴设备收集的数据的控制不会扭曲竞争" 。

Update 9/23: About a month into the investigation, the probe is being extended by about a month. Previously supposed to close on December 9th, the final decision deadline has been extended to December 23rd (via TechCrunch). No explanation was given on the extension.

更新9 / 23 :调查进行约一个月后,调查将延长约一个月。原计划于12月9日结束,最后决定的最后期限已延长至12月23日(通过TechCrunch)。没有对延期作出任何解释。

Update 10/16: Despite a report that the deal would be approved with Google's latest concessions, the EU has once again delayed the deadline to January 8th as Reuters reports.

更新10 / 16 :尽管有报道称,该协议将得到谷歌最新让步的批准,但正如路透社(Reuters)报道的那样,欧盟再次将最后期限推迟到1月8日。

EU antitrust regulators have extended their investigation into Alphabet GOOGL.O unit Google's $2.1 billion purchase of Fitbit FIT.N to Jan. 8 from Dec. 23, a filing on the European Commission website showed on Friday.

欧盟委员会(European Commission)网站周五公布的一份文件显示,欧盟反垄断监管机构已将对Alphabet GOOGL . O子公司谷歌以21亿美元收购Fitbit FIT . N的调查从12月23日起延长到1月8日。

The original article follows.

原条款如下。

The investigation would reportedly take up to four months and may focus in on the use of this data in healthcare. In a statement reiterating its previous comments, a Google spokesperson said that the deal is about the devices, not the data, and how Fitbit will help Google better compete in the wearable space.

据报告,调查需要4个月的时间,调查的重点可能是在医疗保健中使用这些数据。谷歌发言人在一份重申其先前评论的声明中表示,这笔交易涉及的是设备,而不是数据,以及Fitbit将如何帮助谷歌在可穿戴空间进行更好的竞争。

The wearables space is crowded, and we believe the combination of Google and Fitbit's hardware efforts will increase competition in the sector, benefiting consumers and making the next generation of devices better and more affordable.

可穿戴设备空间拥挤,我们认为谷歌(Google)和惠比特(Fitbit)的硬件努力相结合,将增强该行业的竞争,使消费者受益,并使下一代设备变得更好、更便宜。

Previously, Google has pledged to the EU that it will not use Fitbit customer data which includes some detailed heath data to serve advertisements. That motion was made to help curb antitrust concerns from the EU, but clearly it wasn't enough now that talks of a full investigation are on the table.

此前,谷歌曾向欧盟承诺,将不使用Fitbit客户数据,其中包括一些详细的健康数据,为广告服务。提出这项动议是为了帮助遏制欧盟对反垄断的担忧,但现在讨论全面调查显然还不够。