Verizon推出“雅虎移动”
Verizon Taps Its Yahoo! Brand to Launch New Mobile Service

Verizon Taps Its Yahoo! Brand to Launch New Mobile Service

Verizon推出“雅虎移动”

Verizon正在推出一项新的移动无线服务,其背后是一个意想不到的品牌。计划推出的雅虎!美国有线电视新闻网《商业》(CNN Business)周三报道了这一消息。这项新服务将提供不受限制的短信、通话和数据服务,每月收费40美元(含税费),并运行在Verizon的主要4G LTE网络上。

2017年,这家电信巨头以约45亿美元收购了雅虎。Verizon传媒集团首席执行官古鲁·戈瓦潘(Guru Goouppan)告诉CNN财经频道,雅虎是Verizon实现收入来源多元化努力的一部分,并有广告、订阅和交易收入在五年内大致相同的贡献者。

这对Verizon来说意味着什么?

Gowrappan认为公司可以通过与雅虎配对来创造协同效应。媒体品牌与Verizon的高度评价移动无线网络。这项新服务目前还不提供家庭计划,但威瑞森为附加套餐打开了大门,并表示计划为雅虎提供5G支持。今年晚些时候将推出手机版。

RootMetrics最近进行的研究发现,Verizon的4G LTE和5G网络明显优于美国电话电报公司(AT&T)和T-Mobile的替代网络。如果该公司能够继续提供比竞争对手更好的性能,并推出低成本的选择,如雅虎!移动方面,Verizon可能会加强其4G LTE地位,并在5G用户中建立早期领先地位。然而,该公司也不得不小心翼翼地降低移动无线的价格,以期建立以前几乎没有成功的内容投资。

Verizon is rolling out a new mobile wireless service backed by an unexpected brand. The planned launch of Yahoo! Mobile was reported Wednesday by CNN Business. The new service will offer unlimited text, talk, and data for $40 per month, with taxes and fees included, and operate on Verizon's main 4G LTE network.

The telecom giant acquired Yahoo! for roughly $4.5 billion in 2017, but it has struggled to get value out of the unit. Verizon Media Group CEO Guru Gowrappan told CNN Business that Yahoo! Mobile is part of Verizon's efforts to diversify its revenue streams and have advertising, subscription, and transaction revenues be roughly equal contributors in five years.

What will it mean for Verizon?

Gowrappan thinks the company can create synergies by pairing the Yahoo! media brand with Verizon's highly rated mobile wireless network. The new service doesn't currently offer family plans, but Verizon left the door open for additional packages and stated that it plans to roll out 5G support for Yahoo! Mobile later this year.

Recent studies conducted by RootMetrics found that Verizon's 4G LTE and 5G networks significantly outperformed alternatives from AT&T and T-Mobile. If the company manages to continue offering better performance than its rivals and rolls out low-cost options like Yahoo! Mobile, Verizon could strengthen its 4G LTE position and build an early lead in 5G subscriptions. However, the company also has to be wary of pushing mobile-wireless prices down in hopes of building up content ventures that have previously found little success.

Verizon is rolling out a new mobile wireless service backed by an unexpected brand. The planned launch of Yahoo! Mobile was reported Wednesday by CNN Business. The new service will offer unlimited text, talk, and data for $40 per month, with taxes and fees included, and operate on Verizon's main 4G LTE network.

Verizon正在推出一项新的移动无线服务,其背后是一个意想不到的品牌。计划推出的雅虎!美国有线电视新闻网《商业》(CNN Business)周三报道了这一消息。这项新服务将提供不受限制的短信、通话和数据服务,每月收费40美元(含税费),并运行在Verizon的主要4G LTE网络上。

The telecom giant acquired Yahoo! for roughly $4.5 billion in 2017, but it has struggled to get value out of the unit. Verizon Media Group CEO Guru Gowrappan told CNN Business that Yahoo! Mobile is part of Verizon's efforts to diversify its revenue streams and have advertising, subscription, and transaction revenues be roughly equal contributors in five years.

2017年,这家电信巨头以约45亿美元收购了雅虎。Verizon传媒集团首席执行官古鲁·戈瓦潘(Guru Goouppan)告诉CNN财经频道,雅虎是Verizon实现收入来源多元化努力的一部分,并有广告、订阅和交易收入在五年内大致相同的贡献者。

What will it mean for Verizon?

这对Verizon来说意味着什么?

Gowrappan thinks the company can create synergies by pairing the Yahoo! media brand with Verizon's highly rated mobile wireless network. The new service doesn't currently offer family plans, but Verizon left the door open for additional packages and stated that it plans to roll out 5G support for Yahoo! Mobile later this year.

Gowrappan认为公司可以通过与雅虎配对来创造协同效应。媒体品牌与Verizon的高度评价移动无线网络。这项新服务目前还不提供家庭计划,但威瑞森为附加套餐打开了大门,并表示计划为雅虎提供5G支持。今年晚些时候将推出手机版。

Recent studies conducted by RootMetrics found that Verizon's 4G LTE and 5G networks significantly outperformed alternatives from AT&T and T-Mobile. If the company manages to continue offering better performance than its rivals and rolls out low-cost options like Yahoo! Mobile, Verizon could strengthen its 4G LTE position and build an early lead in 5G subscriptions. However, the company also has to be wary of pushing mobile-wireless prices down in hopes of building up content ventures that have previously found little success.

RootMetrics最近进行的研究发现,Verizon的4G LTE和5G网络明显优于美国电话电报公司(AT&T)和T-Mobile的替代网络。如果该公司能够继续提供比竞争对手更好的性能,并推出低成本的选择,如雅虎!移动方面,Verizon可能会加强其4G LTE地位,并在5G用户中建立早期领先地位。然而,该公司也不得不小心翼翼地降低移动无线的价格,以期建立以前几乎没有成功的内容投资。