Xbox游戏通行证现在不是一个大的赚钱机器,但微软考虑的是长远
Xbox Game Pass Is Not A Big Money-Maker Right Now, But Microsoft Is Thinking Long Term

Xbox Game Pass Is Not A Big Money-Maker Right Now, But Microsoft Is Thinking Long Term

Xbox游戏通行证现在不是一个大的赚钱机器,但微软考虑的是长远

Xbox Game Pass的价值如此之高,以至于很多人都在思考微软是如何把钱交给它的。Xbox营销老板亚伦·格林伯格(Aaron Greenberg)最近在接受《什么是好游戏》(What ’ s Good Games)采访时说,他经常听到这种情绪。

格林伯格说,人们不需要担心微软体会很好。就微软 Xbox Game Pass的盈利能力而言,格林伯格确认,眼下这不是一场“大的盈利游戏” ,因为微软只是在启动这个项目。格林伯格表示, 微软目前在Xbox Game Pass进行的投资在短期内可能成本高昂,但如果一切都按计划进行,这些投资最终将带来红利。

" [当我们听到这种情况时]我们总是大笑。格林伯格谈到人们对微软在Xbox Game Pass上亏损的担忧时说,请不要担心我们。"微软将是正确的。我们是“ gonna ” ,我觉得我们是“ gonna ” 。

通过Xbox Game Pass , 微软(HNA)正专注于过高的价值,尽管这在短期内是以利润为代价的。

"这是一种不同的心态。如果你确实优化了利润,而且你确实特别说.你可以说, `我们如何从每个客户那里获得同样多的利润?或者,你是否转向这一点,说: `我们如何为我们的粉丝增加同样的价值?`我们如何能够实际超额交付价值?如果你做到了这一点,你就会为生活培养粉丝, ”格林伯格说。

格林伯格接着说, 微软把重点放在丰富Xbox Game Pass的价值上,该公司已经做到了这一点,在没有额外成本的情况下在服务中增加了XCloud项目。格林伯格说,如果人们喜欢你的产品,他们可能会告诉朋友们,这是目前最有效、最有影响力的营销活动之一。

他解释说, “当人们觉得你提供的服务价值过高时,他们不仅想继续使用你的服务,还想告诉朋友。 ”"最有力的营销是口碑营销。我们制作的广告不可能像我们想要的那样多,资产也不可能多,但如果你两人都告诉你最亲密的朋友, ‘你得拿到Game Pass ! ’这比我能做的任何营销都要有效得多。对我们来说,我们只是想不断[为Xbox Game Pass ]增加越来越多的价值,这样你就会觉得这真的很好,你就会觉得自己想把这件事告诉朋友们。最终,我们认为这对企业是正确的,并将为我们带来长期利益。从短期来看,是的, [ Xbox Game Pass ]不是一个大的利润游戏。但我们认为,从长远来看,这对每个人都有好处" 。

为了帮助增加Xbox Game Pass , 微软只提供了1美元的订阅费。这帮助用户基础到目前为止增加到1 000多万人。如果微软现在真的在Xbox Game Pass上亏损,那么该公司似乎有能力承受冲击。

分析员 Serkan Toto 日前指出, 微软是地球上为数不多的数万亿美元的公司之一,它们每天带来1.2亿多美元的利润。托托表示, 微软在打造Xbox Game Pass时,能够“用大炮打架” 。

关于游戏通行证,我们应当意识到:

微软是一家1.5美元的TILION公司,是世界上最大的公司之一。

3.9亿美元收入日

1.2亿美元净利润日

至于《 Netflix游戏》(Netflix for gaming), 微软总体上可以用大炮打架。https : / / t . co / rcnkrlyB4n

Serkan Toto / Kantan Games Inc .博士(@ serkantoto), 2020年7月25日

Xbox老板菲尔·斯潘塞(Phil Spencer)曾多次表示,他很自豪能得到首席行政官萨特雅·纳德拉(HNA Satya Nadella)和首席财务官艾米·胡德(Hood)的支持,这两家公司控制着该公司的支票簿。

即使没有Xbox Game Pass带来大量利润, 微软 Xbox部门目前的表现也异常出色。

欲了解Xbox Game Pass上的更多信息,请查看Gamepot的观点文章: “微软的Next - Gen秘密武器是Xbox Game Pass 。 ”

Xbox Game Pass offers such a good value that many are wondering how Microsoft isn't losing money hand over fist on it. This is a sentiment that Xbox marketing boss Aaron Greenberg hears often, he said in a recent interview with What's Good Games.

Greenberg said people don't need to worry about Microsoft--they'll be just fine. In terms of the profitability of Xbox Game Pass for Microsoft, Greenberg confirmed it's "not a big profit play" right now, as Microsoft is just starting the program. Greenberg said the investments Microsoft is making in Xbox Game Pass today might be costly in the short term, but they will ultimately pay dividends down the road if everything goes to plan.

"We always laugh [when we hear that]. Please don't worry about us," Greenberg said about people expressing concerns that Microsoft is losing money on Xbox Game Pass. "Microsoft is going to be alright. We're gonna make it--I think we're gonna be OK."

With Xbox Game Pass, Microsoft is focusing on over-delivering on value, even if it comes at the cost of profits in the short term.

"It's a different mindset. If you do optimize for profit, and you do specifically say ... you can either say, 'How we do get as much profit out of each customer?' Or, do you pivot that and say, 'How do we add as much value to our fans?' 'How can we actually over-deliver on value?' If you do that, you build fans for life," Greenberg said.

Greenberg went on to say that Microsoft is focused on enriching the value of Xbox Game Pass, and the company has already done this by adding Project xCloud to the service at no extra cost. If people enjoy your product, they may tell their friends, and this is some of the most effective and influential marketing in existence, Greenberg said.

"When people feel like you're over-delivering on value, they want to not only continue to use your service but they want to tell their friends about it," he explained. "The most powerful marketing is word-of-mouth marketing. We can't create as many advertisements, as many assets as we want, but if both of you go tell one of your closest friends, 'You have to get Game Pass!' that's way more effective than any marketing I can do. For us, we just want to keep adding more and more value [to Xbox Game Pass] so you feel really good about that and you feel like you want to go tell your friends about it. And ultimately, we think long-term that's the right thing for the business and will have long-term benefits for us. In the short-term, yeah, [Xbox Game Pass] is not a big profit play. But we think long-term it works out good for everybody."

To help get Xbox Game Pass growing, Microsoft offered subscriptions for only $1. This helped the subscriber base grow to more than 10 million so far. If Microsoft is indeed losing money on Xbox Game Pass right now, the company can afford to take the hit, it seems.

Analyst Serkan Toto recently pointed out that Microsoft is one of planet Earth's few trillion-dollar companies--they bring in more than $120 million USD in profit every single day. Toto said Microsoft is in a position to "bring cannons to a knife fight" as it builds Xbox Game Pass.

About Game Pass, we should be aware that:
Microsoft is a US$1.5 TRILLION company, one of the biggest on earth
US$390 million in revenue DAILY
US$120 million net profit DAILY
As far as "Netflix for gaming" goes, Microsoft overall can bring cannons to a knife fight. https://t.co/rcnkrlyB4n

Xbox boss Phil Spencer has said time and again that he's proud to have the support of Microsoft CEO Satya Nadella and CFO Amy Hood, who control the cheque books at the company.

Even without Xbox Game Pass bringing in much profit, the Xbox division of Microsoft is doing exceptionally well right now.

For lots more on Xbox Game Pass, check out GameSpot's opinion piece, "Microsoft's Secret Weapon For Next-Gen Is Xbox Game Pass."

Xbox Game Pass offers such a good value that many are wondering how Microsoft isn't losing money hand over fist on it. This is a sentiment that Xbox marketing boss Aaron Greenberg hears often, he said in a recent interview with What's Good Games.

Xbox Game Pass的价值如此之高,以至于很多人都在思考微软是如何把钱交给它的。Xbox营销老板亚伦·格林伯格(Aaron Greenberg)最近在接受《什么是好游戏》(What ’ s Good Games)采访时说,他经常听到这种情绪。

Greenberg said people don't need to worry about Microsoft--they'll be just fine. In terms of the profitability of Xbox Game Pass for Microsoft, Greenberg confirmed it's "not a big profit play" right now, as Microsoft is just starting the program. Greenberg said the investments Microsoft is making in Xbox Game Pass today might be costly in the short term, but they will ultimately pay dividends down the road if everything goes to plan.

格林伯格说,人们不需要担心微软体会很好。就微软 Xbox Game Pass的盈利能力而言,格林伯格确认,眼下这不是一场“大的盈利游戏” ,因为微软只是在启动这个项目。格林伯格表示, 微软目前在Xbox Game Pass进行的投资在短期内可能成本高昂,但如果一切都按计划进行,这些投资最终将带来红利。

"We always laugh [when we hear that]. Please don't worry about us," Greenberg said about people expressing concerns that Microsoft is losing money on Xbox Game Pass. "Microsoft is going to be alright. We're gonna make it--I think we're gonna be OK."

" [当我们听到这种情况时]我们总是大笑。格林伯格谈到人们对微软在Xbox Game Pass上亏损的担忧时说,请不要担心我们。"微软将是正确的。我们是“ gonna ” ,我觉得我们是“ gonna ” 。

With Xbox Game Pass, Microsoft is focusing on over-delivering on value, even if it comes at the cost of profits in the short term.

通过Xbox Game Pass , 微软(HNA)正专注于过高的价值,尽管这在短期内是以利润为代价的。

"It's a different mindset. If you do optimize for profit, and you do specifically say ... you can either say, 'How we do get as much profit out of each customer?' Or, do you pivot that and say, 'How do we add as much value to our fans?' 'How can we actually over-deliver on value?' If you do that, you build fans for life," Greenberg said.

"这是一种不同的心态。如果你确实优化了利润,而且你确实特别说.你可以说, `我们如何从每个客户那里获得同样多的利润?或者,你是否转向这一点,说: `我们如何为我们的粉丝增加同样的价值?`我们如何能够实际超额交付价值?如果你做到了这一点,你就会为生活培养粉丝, ”格林伯格说。

Greenberg went on to say that Microsoft is focused on enriching the value of Xbox Game Pass, and the company has already done this by adding Project xCloud to the service at no extra cost. If people enjoy your product, they may tell their friends, and this is some of the most effective and influential marketing in existence, Greenberg said.

格林伯格接着说, 微软把重点放在丰富Xbox Game Pass的价值上,该公司已经做到了这一点,在没有额外成本的情况下在服务中增加了XCloud项目。格林伯格说,如果人们喜欢你的产品,他们可能会告诉朋友们,这是目前最有效、最有影响力的营销活动之一。

"When people feel like you're over-delivering on value, they want to not only continue to use your service but they want to tell their friends about it," he explained. "The most powerful marketing is word-of-mouth marketing. We can't create as many advertisements, as many assets as we want, but if both of you go tell one of your closest friends, 'You have to get Game Pass!' that's way more effective than any marketing I can do. For us, we just want to keep adding more and more value [to Xbox Game Pass] so you feel really good about that and you feel like you want to go tell your friends about it. And ultimately, we think long-term that's the right thing for the business and will have long-term benefits for us. In the short-term, yeah, [Xbox Game Pass] is not a big profit play. But we think long-term it works out good for everybody."

他解释说, “当人们觉得你提供的服务价值过高时,他们不仅想继续使用你的服务,还想告诉朋友。 ”"最有力的营销是口碑营销。我们制作的广告不可能像我们想要的那样多,资产也不可能多,但如果你两人都告诉你最亲密的朋友, ‘你得拿到Game Pass ! ’这比我能做的任何营销都要有效得多。对我们来说,我们只是想不断[为Xbox Game Pass ]增加越来越多的价值,这样你就会觉得这真的很好,你就会觉得自己想把这件事告诉朋友们。最终,我们认为这对企业是正确的,并将为我们带来长期利益。从短期来看,是的, [ Xbox Game Pass ]不是一个大的利润游戏。但我们认为,从长远来看,这对每个人都有好处" 。

To help get Xbox Game Pass growing, Microsoft offered subscriptions for only $1. This helped the subscriber base grow to more than 10 million so far. If Microsoft is indeed losing money on Xbox Game Pass right now, the company can afford to take the hit, it seems.

为了帮助增加Xbox Game Pass , 微软只提供了1美元的订阅费。这帮助用户基础到目前为止增加到1 000多万人。如果微软现在真的在Xbox Game Pass上亏损,那么该公司似乎有能力承受冲击。

Analyst Serkan Toto recently pointed out that Microsoft is one of planet Earth's few trillion-dollar companies--they bring in more than $120 million USD in profit every single day. Toto said Microsoft is in a position to "bring cannons to a knife fight" as it builds Xbox Game Pass.

分析员 Serkan Toto 日前指出, 微软是地球上为数不多的数万亿美元的公司之一,它们每天带来1.2亿多美元的利润。托托表示, 微软在打造Xbox Game Pass时,能够“用大炮打架” 。

About Game Pass, we should be aware that:

关于游戏通行证,我们应当意识到:

Microsoft is a US$1.5 TRILLION company, one of the biggest on earth

微软是一家1.5美元的TILION公司,是世界上最大的公司之一。

US$390 million in revenue DAILY

3.9亿美元收入日

US$120 million net profit DAILY

1.2亿美元净利润日

As far as "Netflix for gaming" goes, Microsoft overall can bring cannons to a knife fight. https://t.co/rcnkrlyB4n

至于《 Netflix游戏》(Netflix for gaming), 微软总体上可以用大炮打架。https : / / t . co / rcnkrlyB4n

Dr. Serkan Toto / Kantan Games Inc. (@serkantoto) July 25, 2020

Serkan Toto / Kantan Games Inc .博士(@ serkantoto), 2020年7月25日

Xbox boss Phil Spencer has said time and again that he's proud to have the support of Microsoft CEO Satya Nadella and CFO Amy Hood, who control the cheque books at the company.

Xbox老板菲尔·斯潘塞(Phil Spencer)曾多次表示,他很自豪能得到首席行政官萨特雅·纳德拉(HNA Satya Nadella)和首席财务官艾米·胡德(Hood)的支持,这两家公司控制着该公司的支票簿。

Even without Xbox Game Pass bringing in much profit, the Xbox division of Microsoft is doing exceptionally well right now.

即使没有Xbox Game Pass带来大量利润, 微软 Xbox部门目前的表现也异常出色。

For lots more on Xbox Game Pass, check out GameSpot's opinion piece, "Microsoft's Secret Weapon For Next-Gen Is Xbox Game Pass."

欲了解Xbox Game Pass上的更多信息,请查看Gamepot的观点文章: “微软的Next - Gen秘密武器是Xbox Game Pass 。 ”