Xbox Game pass xCloud Integration可能对体育场造成致命打击
Xbox Game Pass xCloud Integration Could Be A Death Blow To Stadia

Xbox Game Pass xCloud Integration Could Be A Death Blow To Stadia

Xbox Game pass xCloud Integration可能对体育场造成致命打击

可以公平地说,谷歌Stadia还没有点燃世界的火焰。尽管进行了一次有希望的技术测试,而且美国最大的公司之一的金库很深,但科技公司一直表现不佳,图书馆也缺乏活力。这对任何新出现的技术来说都是一个问题,但如果有足够的时间,可以纠正发射能力薄弱的问题。对于谷歌来说,现在微软已经宣布了自己的、更有力的流媒体计划,并且正在利用Xbox品牌来实现这个目标,这段时间已经不多了。

由于好奇心和冲动控制不善,我在推出时购买了OnLive和Stadia创始人版。流水线一直是一个迷人的概念,我希望一目了然地看到它,好的,坏的。

Stadia未能给人留下深刻印象。Pro用户获得折扣和几场免费游戏,但4K输出等其他承诺功能并不一致。(谷歌特意指责开发商这么做。)当Stadia确实宣布一系列新的游戏投入服务时,往往是那些已经在其他平台上出现了数月的游戏。它几乎没有什么独一无二的东西。Stadia的承诺是在任何地方玩耍,但即使在最好的时候,我也不会经常旅行,更不用说在全球大流行病中旅行了。最重要的是, Stadia上的游戏价格是全额的,通常在其他平台上的价格是标准的,有时是在其他平台为Stadia上被标记为“新版本”的老游戏提供大幅折扣之后很久了。

有了这些,我就有了一个平台,可以为我提供我已经玩过的价格合理的游戏,在其他地方更便宜,至少有某种程度的滞后,使用的是一个不太理想的控制器,如果谷歌决定放弃这个项目,这个控制器可能会消失。

正是在这种环境下, 日前(HNA)宣布了其XCloud流媒体技术计划。从9月开始, XCloud将与Game Pass Ultimate捆绑在一起,后者是一个全收现食订阅服务,也包括Xbox Live Gold 。游戏通行证(Game Pass)长期以来一直是一个令人印象深刻的价值主张, 微软一直在努力推广Ultimate ,将其作为服务的首选版本,因为它将游戏机和PC图书馆捆绑在一起。

就纯粹的价值而言,这将立即使Game Pass Ultimate围绕Stadia Pro运行。Stadia Pro的订阅费每月为你提供一两场比赛,与Xbox Live Gold类似,外加一些全价游戏的折扣,每月10美元。相比之下, Game Pass Ultimate是每月15美元,将使你有能力浏览Game Pass图书馆,并为你提供一些免费游戏和相关折扣的Gold 。微软还没有表示,整个Game Pass图书馆是否会从第一天起就在XCloud上直播,但即便是比Stadia提供的更免费的游戏,也只是一小部分,有望从那里升级。此外, Game Pass图书馆还包括微软的第一场派对游戏,确保Halo 、 Forza和Gears等知名特许经营商的游戏都能参加。

考虑到微软Xbox系列X的活动,这一点更加令人印象深刻。该公司在开幕式上说,每场比赛都可以通过Xbox Game Pass观看。这意味着XCloud流媒体服务将提供Halo无限、电缆、 Hellblade 2等其他服务。

但微软挑战谷歌的不仅仅是纯粹的“点对点”游戏图书馆。微软的xCloud与任何运行固件6.0或以上的Android设备兼容,而Stadia仍被归入指定移动设备的清单。(尽管微软已经开始测试,但这两者都不符合苹果的iOS系统。)微软在电子游戏行业已经有了坚实的立足点,为XCloud的未来提供了更大的保障,将其作为现有生态系统的一部分。

在这一生态系统中, xCloud作为微软总体战略的一部分,非常合适。假设XCloud流媒体也会出现在微软自己的游戏机上,它为当前的“ Xbox One ”用户提供了一个斜坡,可以在Xbox系列X上对游戏进行采样,交叉储蓄和智能交割、交货(Smart HNA)可以在他们决定跳跃到下一代时缓解这种转变。对大多数玩家来说,依赖流媒体作为图书馆访问的扩大部分比单独锁在Stadia更有意义。微软甚至可以降低全数字化版的价格,或者推出一个类似的以数字为重点的游戏机,与斯塔迪亚(Stadia)的Chromecast系列产品直接竞争,成为一种以精简为重点的设备。

很明显, 微软可能会以某种方式投球。在将目前的服务与未来的服务相比较时,不可能预见新技术的所有可能的陷阱和缺陷。微软的服务可能最终会比它所暗示的更有限,或者流媒体业绩本身可能会严重恶化。所有这一切都有可能是非常错误的。谷歌还可以通过扩大自身的竞争服务,对微软做出直接反应。

不过,假设这一切都没有发生,微软的计划会让人觉得,它进军流媒体是对该行业未来的更广阔愿景的一部分。该公司正利用其数十年的缓存和经验,把自己的流媒体服务与其他游戏服务结合起来,提供更好的整体价值。谷歌将很难跟上这种情况。

It's fair to say that Google Stadia hasn't lit the world on fire. Despite a promising technical test and the deep coffers of one of America's largest companies, the tech has been underwhelming and the library is anemic. This would be a problem for any new emerging technology, but a weak launch can be course-corrected given enough time. For Google, that time is running short now that Microsoft has announced its own, much more robust streaming plans and is leveraging the Xbox brand to do it.

Due to some combination of curiosity and poor impulse control, I bought both an OnLive and a Stadia Founder's Edition at launch. Streaming has always been a fascinating concept, and I've wanted to see it firsthand, for better and for worse.

Stadia has failed to impress. Pro customers get discounts and a couple of free games, but other promised features like 4K output have been inconsistent. (Google pointedly blamed developers for this.) When Stadia does announce a new slate of games coming to the service, it's often ones that have already been out on other platforms for months. It has precious few exclusives. The promise of Stadia is to play anywhere, but I don't travel all that often even in the best of times, much less in the midst of a global pandemic. To top it all off, the games on Stadia are full-priced, often going for the standard price on other platforms, sometimes long after other platforms have offered significant discounts for older games that are marked as "New Releases" on Stadia.

With all this, I'm left with a platform that offers me full-priced games that I've already played, that are cheaper elsewhere, with at least some degree of lag, using a less-than-ideal controller on a service that could vanish if Google decides to scrap the project.

It's in this environment that Microsoft recently announced plans for its xCloud streaming tech. Starting in September, xCloud will be bundled with Game Pass Ultimate, the all-you-can-eat subscription service that also includes Xbox Live Gold. Game Pass has long been an impressive value proposition, and Microsoft has been pushing hard to promote Ultimate as the go-to version of the service thanks to it bundling together the console and PC libraries.

Just in terms of sheer value, this will immediately make Game Pass Ultimate run rings around Stadia Pro. A Stadia Pro subscription grants you one or two games per month, similar to Xbox Live Gold, along with some discounts on full-priced games, for $10/month. Game Pass Ultimate, by comparison, is $15/month and will grant you the ability to stream the Game Pass library--and it also gives you Gold for a few free games and associated discounts. Microsoft hasn't said if the entire Game Pass library will be streaming on xCloud from day one, but even just a fraction would be more free games than Stadia offers, with the promise of scaling up from there. What's more, the Game Pass library includes Microsoft's first-party games, which ensures games from recognizable franchises like Halo, Forza, and Gears are represented.

This is even more impressive in light of Microsoft's Xbox Series X event. The company opened its showcase by stating that every single game shown would be available through Xbox Game Pass. That means the streaming service xCloud will offer the likes of Halo Infinite, Fable, Hellblade 2, and many more.

But it's not just pure pound-for-pound game libraries where Microsoft is challenging Google. Microsoft's xCloud is compatible with any Android device running firmware 6.0 or greater, while Stadia is still relegated to a list of specified mobile devices. (Neither is compatible with Apple's iOS yet, though Microsoft has begun testing.) And Microsoft already has a firm foothold in the video game industry, lending greater assurance to the future of xCloud as part of its existing ecosystem.

Within that ecosystem, xCloud fits comfortably as a part of Microsoft's overall strategy. Assuming xCloud streaming comes to Microsoft's own consoles as well, it provides an on-ramp for current-gen Xbox One users to sample games at Xbox Series X fidelity, with cross-saves and Smart Delivery easing the transition when they decide to make the jump to next-gen. Relying on streaming as an augmented part of your library access makes more sense for most gamers than locking themselves into Stadia alone. Microsoft could even drop the price of the All-Digital Edition, or come up with a similar digital-focused console, to compete directly with Stadia's Chromecast package as a streaming-focused device.

To be clear, it's possible that Microsoft could drop the ball somehow. In comparing a current service to the promise of a future one, it's impossible to foresee all the possible pitfalls and shortcomings of the emergent technology. Microsoft's service could end up being more limited than it has suggested, or the streaming performance itself could be severely worse. There are ways for all of this to go very wrong. Google could also directly respond to Microsoft by expanding its own service to compete.

Assuming none of that happens, though, Microsoft's plans contribute to the feeling that its push into streaming is part of a larger vision for the future of the industry. The company is leveraging its decades of cache and experience into a streaming service that fits alongside the rest of its game offerings and offers a better overall value. Google will have a hard time keeping up with that.

It's fair to say that Google Stadia hasn't lit the world on fire. Despite a promising technical test and the deep coffers of one of America's largest companies, the tech has been underwhelming and the library is anemic. This would be a problem for any new emerging technology, but a weak launch can be course-corrected given enough time. For Google, that time is running short now that Microsoft has announced its own, much more robust streaming plans and is leveraging the Xbox brand to do it.

可以公平地说,谷歌Stadia还没有点燃世界的火焰。尽管进行了一次有希望的技术测试,而且美国最大的公司之一的金库很深,但科技公司一直表现不佳,图书馆也缺乏活力。这对任何新出现的技术来说都是一个问题,但如果有足够的时间,可以纠正发射能力薄弱的问题。对于谷歌来说,现在微软已经宣布了自己的、更有力的流媒体计划,并且正在利用Xbox品牌来实现这个目标,这段时间已经不多了。

Due to some combination of curiosity and poor impulse control, I bought both an OnLive and a Stadia Founder's Edition at launch. Streaming has always been a fascinating concept, and I've wanted to see it firsthand, for better and for worse.

由于好奇心和冲动控制不善,我在推出时购买了OnLive和Stadia创始人版。流水线一直是一个迷人的概念,我希望一目了然地看到它,好的,坏的。

Stadia has failed to impress. Pro customers get discounts and a couple of free games, but other promised features like 4K output have been inconsistent. (Google pointedly blamed developers for this.) When Stadia does announce a new slate of games coming to the service, it's often ones that have already been out on other platforms for months. It has precious few exclusives. The promise of Stadia is to play anywhere, but I don't travel all that often even in the best of times, much less in the midst of a global pandemic. To top it all off, the games on Stadia are full-priced, often going for the standard price on other platforms, sometimes long after other platforms have offered significant discounts for older games that are marked as "New Releases" on Stadia.

Stadia未能给人留下深刻印象。Pro用户获得折扣和几场免费游戏,但4K输出等其他承诺功能并不一致。(谷歌特意指责开发商这么做。)当Stadia确实宣布一系列新的游戏投入服务时,往往是那些已经在其他平台上出现了数月的游戏。它几乎没有什么独一无二的东西。Stadia的承诺是在任何地方玩耍,但即使在最好的时候,我也不会经常旅行,更不用说在全球大流行病中旅行了。最重要的是, Stadia上的游戏价格是全额的,通常在其他平台上的价格是标准的,有时是在其他平台为Stadia上被标记为“新版本”的老游戏提供大幅折扣之后很久了。

With all this, I'm left with a platform that offers me full-priced games that I've already played, that are cheaper elsewhere, with at least some degree of lag, using a less-than-ideal controller on a service that could vanish if Google decides to scrap the project.

有了这些,我就有了一个平台,可以为我提供我已经玩过的价格合理的游戏,在其他地方更便宜,至少有某种程度的滞后,使用的是一个不太理想的控制器,如果谷歌决定放弃这个项目,这个控制器可能会消失。

It's in this environment that Microsoft recently announced plans for its xCloud streaming tech. Starting in September, xCloud will be bundled with Game Pass Ultimate, the all-you-can-eat subscription service that also includes Xbox Live Gold. Game Pass has long been an impressive value proposition, and Microsoft has been pushing hard to promote Ultimate as the go-to version of the service thanks to it bundling together the console and PC libraries.

正是在这种环境下, 日前(HNA)宣布了其XCloud流媒体技术计划。从9月开始, XCloud将与Game Pass Ultimate捆绑在一起,后者是一个全收现食订阅服务,也包括Xbox Live Gold 。游戏通行证(Game Pass)长期以来一直是一个令人印象深刻的价值主张, 微软一直在努力推广Ultimate ,将其作为服务的首选版本,因为它将游戏机和PC图书馆捆绑在一起。

Just in terms of sheer value, this will immediately make Game Pass Ultimate run rings around Stadia Pro. A Stadia Pro subscription grants you one or two games per month, similar to Xbox Live Gold, along with some discounts on full-priced games, for $10/month. Game Pass Ultimate, by comparison, is $15/month and will grant you the ability to stream the Game Pass library--and it also gives you Gold for a few free games and associated discounts. Microsoft hasn't said if the entire Game Pass library will be streaming on xCloud from day one, but even just a fraction would be more free games than Stadia offers, with the promise of scaling up from there. What's more, the Game Pass library includes Microsoft's first-party games, which ensures games from recognizable franchises like Halo, Forza, and Gears are represented.

就纯粹的价值而言,这将立即使Game Pass Ultimate围绕Stadia Pro运行。Stadia Pro的订阅费每月为你提供一两场比赛,与Xbox Live Gold类似,外加一些全价游戏的折扣,每月10美元。相比之下, Game Pass Ultimate是每月15美元,将使你有能力浏览Game Pass图书馆,并为你提供一些免费游戏和相关折扣的Gold 。微软还没有表示,整个Game Pass图书馆是否会从第一天起就在XCloud上直播,但即便是比Stadia提供的更免费的游戏,也只是一小部分,有望从那里升级。此外, Game Pass图书馆还包括微软的第一场派对游戏,确保Halo 、 Forza和Gears等知名特许经营商的游戏都能参加。

This is even more impressive in light of Microsoft's Xbox Series X event. The company opened its showcase by stating that every single game shown would be available through Xbox Game Pass. That means the streaming service xCloud will offer the likes of Halo Infinite, Fable, Hellblade 2, and many more.

考虑到微软Xbox系列X的活动,这一点更加令人印象深刻。该公司在开幕式上说,每场比赛都可以通过Xbox Game Pass观看。这意味着XCloud流媒体服务将提供Halo无限、电缆、 Hellblade 2等其他服务。

But it's not just pure pound-for-pound game libraries where Microsoft is challenging Google. Microsoft's xCloud is compatible with any Android device running firmware 6.0 or greater, while Stadia is still relegated to a list of specified mobile devices. (Neither is compatible with Apple's iOS yet, though Microsoft has begun testing.) And Microsoft already has a firm foothold in the video game industry, lending greater assurance to the future of xCloud as part of its existing ecosystem.

但微软挑战谷歌的不仅仅是纯粹的“点对点”游戏图书馆。微软的xCloud与任何运行固件6.0或以上的Android设备兼容,而Stadia仍被归入指定移动设备的清单。(尽管微软已经开始测试,但这两者都不符合苹果的iOS系统。)微软在电子游戏行业已经有了坚实的立足点,为XCloud的未来提供了更大的保障,将其作为现有生态系统的一部分。

Within that ecosystem, xCloud fits comfortably as a part of Microsoft's overall strategy. Assuming xCloud streaming comes to Microsoft's own consoles as well, it provides an on-ramp for current-gen Xbox One users to sample games at Xbox Series X fidelity, with cross-saves and Smart Delivery easing the transition when they decide to make the jump to next-gen. Relying on streaming as an augmented part of your library access makes more sense for most gamers than locking themselves into Stadia alone. Microsoft could even drop the price of the All-Digital Edition, or come up with a similar digital-focused console, to compete directly with Stadia's Chromecast package as a streaming-focused device.

在这一生态系统中, xCloud作为微软总体战略的一部分,非常合适。假设XCloud流媒体也会出现在微软自己的游戏机上,它为当前的“ Xbox One ”用户提供了一个斜坡,可以在Xbox系列X上对游戏进行采样,交叉储蓄和智能交割、交货(Smart HNA)可以在他们决定跳跃到下一代时缓解这种转变。对大多数玩家来说,依赖流媒体作为图书馆访问的扩大部分比单独锁在Stadia更有意义。微软甚至可以降低全数字化版的价格,或者推出一个类似的以数字为重点的游戏机,与斯塔迪亚(Stadia)的Chromecast系列产品直接竞争,成为一种以精简为重点的设备。

To be clear, it's possible that Microsoft could drop the ball somehow. In comparing a current service to the promise of a future one, it's impossible to foresee all the possible pitfalls and shortcomings of the emergent technology. Microsoft's service could end up being more limited than it has suggested, or the streaming performance itself could be severely worse. There are ways for all of this to go very wrong. Google could also directly respond to Microsoft by expanding its own service to compete.

很明显, 微软可能会以某种方式投球。在将目前的服务与未来的服务相比较时,不可能预见新技术的所有可能的陷阱和缺陷。微软的服务可能最终会比它所暗示的更有限,或者流媒体业绩本身可能会严重恶化。所有这一切都有可能是非常错误的。谷歌还可以通过扩大自身的竞争服务,对微软做出直接反应。

Assuming none of that happens, though, Microsoft's plans contribute to the feeling that its push into streaming is part of a larger vision for the future of the industry. The company is leveraging its decades of cache and experience into a streaming service that fits alongside the rest of its game offerings and offers a better overall value. Google will have a hard time keeping up with that.

不过,假设这一切都没有发生,微软的计划会让人觉得,它进军流媒体是对该行业未来的更广阔愿景的一部分。该公司正利用其数十年的缓存和经验,把自己的流媒体服务与其他游戏服务结合起来,提供更好的整体价值。谷歌将很难跟上这种情况。